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Description
Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.
Description
Decile provides business and marketing leaders in e-commerce with crucial insights necessary for analyzing customer lifecycles, enhancing retention, evaluating products, activating strategies, and measuring success. Leveraging a straightforward Learn-Act-Measure framework, Decile addresses various use cases through its sophisticated customer analytics and data platform. Our dedicated customer success teams and marketing strategists are committed to supporting you throughout the entire process. To begin, utilize our analytics tools to uncover insights that highlight potential opportunities and significant challenges tied to your business objectives. By integrating your customer and transaction data within Decile’s platform, you gain access to a wealth of third-party customer attributes that enable innovative customer segmentation and business analysis. Our interactive e-commerce reports, audience comparison features, and customizable analytics dashboards allow you to identify and track specific cohorts, empowering you to make informed decisions and take actionable steps. Ultimately, Decile is designed to streamline your analytics journey and enhance your e-commerce strategies effectively.
API Access
Has API
No
API Access
Has API
No
Integrations
Acoustic Tealeaf
Yes
Adobe Advertising Cloud
Yes
Advantage
Yes
Alembic
Yes
Bambuser
Yes
Campaigner
Yes
ChannelMix
Yes
CompreFace
Yes
Conductor
Yes
CorralData
Yes
Integrations
Acoustic Tealeaf
No
Adobe Advertising Cloud
No
Advantage
No
Alembic
No
Bambuser
No
Campaigner
No
ChannelMix
No
CompreFace
No
Conductor
No
CorralData
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/adobe-analytics.html
Vendor Details
Company Name
Decile
Founded
2020
Country
United States
Website
www.decile.com/use-case-overview
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
Product Features
eCommerce
CRM
No
Catalog Management
No
Channel Management
No
Customer Accounts
No
Data Security
No
Email Marketing
No
Inventory Management
No
Kitting
No
Loyalty Program
No
Mobile Access
No
Multi-Store Management
No
Order Management
No
Product Configurator
No
Promotions Management
No
Returns Management
No
Reviews Management
No
SEO Management
No
Shopping Cart
No
Templates
No
