Average Ratings 6 Ratings
Average Ratings 0 Ratings
Description
Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.
Description
We assist you in optimizing the yield from your inventory. Our advanced advertising technology empowers you to leverage your data effectively, enabling you to better reach your target audiences. In addition, we facilitate the delivery of TV content across various platforms while ensuring the protection of subscriber revenue. Our cloud-based solutions safeguard your income from unauthorized account sharing and broaden your customers’ viewing choices. Adobe Primetime provides significant advantages for media companies, boasting an impressive 385% ROI, a 24% enhancement in average engagement time, and a 59% reduction in the time needed to deliver OTT video services. Furthermore, Adobe Primetime connects with 99% of pay-TV households in the United States. We are distinctly equipped to support you in providing targeted ad experiences that maintain TV-quality across all devices. Additionally, given that Adobe Primetime is designed to manage the most intricate events, you can confidently accommodate viewership demands during high-profile live events, including the Olympics and the Super Bowl. This ensures that your audience always receives a seamless viewing experience, no matter the occasion.
API Access
Has API
API Access
Has API
Integrations
Adobe Photoshop Lightroom Classic
Adobe Commerce
Alembic
Appfigures
BL.INK
ChannelMix
Delio Lead Management
Electrik.Ai
Freshpaint
Kameleoon
Integrations
Adobe Photoshop Lightroom Classic
Adobe Commerce
Alembic
Appfigures
BL.INK
ChannelMix
Delio Lead Management
Electrik.Ai
Freshpaint
Kameleoon
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
business.adobe.com/products/adobe-analytics.html
Vendor Details
Company Name
Adobe
Founded
1982
Country
United States
Website
www.adobe.com/marketing/primetime.html
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Analytics
Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation
Product Features
OTT
API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization