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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Revenue generation through cross-device tracking is feasible even when users utilize several devices to complete their purchases. Consequently, publishers that direct traffic to mobile platforms are more inclined to engage in the program. Given the current landscape where cookies are no longer a reliable tracking method, compliance with GDPR and ITP regulations is essential, as cookies require user consent, and many users may opt-out of cookie usage entirely. To address this challenge, Admitad has introduced a cookieless tracking solution that adheres to both GDPR and ITP standards. By utilizing your link, customers will be directed straight to the advertiser's site without unnecessary redirection. Looking ahead, there will be an increased emphasis on monitoring and capturing target actions effectively. Allow us to manage your app tracking or seamlessly integrate with leading mobile platforms, as we are equipped to track installations on smartphones and tablets, as well as in-app purchases. This innovative approach not only ensures compliance but also enhances user experience and engagement.

Description

The Cadent Advanced TV Platform is specifically designed to meet the needs of the rapidly changing television landscape. It supports every aspect of your workflow, from identifying target audiences and sourcing inventory to analyzing campaign results and preparing for future initiatives, ensuring you can effectively utilize your media investments. Gain insights into your audience and engage them across various viewing platforms. Enhance your campaign performance in real time, increase your reach, and eliminate audience duplication through advanced machine learning techniques. Link your reporting to key performance indicators and business outcomes for a more comprehensive view of success. The platform simplifies the selling process and facilitates the execution of data-driven campaigns across all your media assets. Fully compliant with privacy standards and operating without cookies, the Cadent Viewer Graph accurately identifies TV audiences and connects them with their corresponding data and devices, enabling you to establish essential cross-screen relationships for your brand. Cadent is equipped to tackle the complexities of TV advertising, providing the technology and expertise necessary to boost awareness, drive traffic, and increase sales effectively, even in today’s challenging environment. By leveraging these cutting-edge tools, you can stay ahead in the competitive landscape of advertising.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Affinity Solutions
Catalina
MINT
wecantrack

Integrations

Affinity Solutions
Catalina
MINT
wecantrack

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Admitad

Founded

2009

Country

Germany

Website

www.admitad.com

Vendor Details

Company Name

Cadent

Founded

2005

Country

United States

Website

cadent.tv/platform/

Product Features

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives

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