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Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
Free yourself from relying on developers. In merely two minutes (we’ve verified the time), Magic Audiences allows you to capture any user interaction on your website, send it to Facebook, and effortlessly create custom and lookalike audiences (as well as custom conversions) without needing any coding skills. Simply integrate Magic Audiences into your site like you would with any other tag or plugin, connect your Facebook account, and begin exporting events and generating code-free conversions in no time! Having a substantial budget provides the opportunity to explore innovative strategies for optimizing your marketing campaigns to maximize results. However, you want to avoid burdening your development team with continuous testing and adjustments. With Magic Audiences for Facebook, you can quickly create and experiment with any Lookalike audience or conversion event you envision—all without needing to write a single line of code. This means you can indulge in extensive testing while keeping your dev team free from an overwhelming flood of requests. It's a win-win solution that empowers marketers to innovate without constraints.
API Access
Has API
API Access
Has API
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Facebook
Humming
Instagram
Intuizi
MSIGHTS
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Facebook
Humming
Instagram
Intuizi
MSIGHTS
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$99 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Oribi
Country
United States
Website
oribi.io/magic-audiences
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
