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Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
Collaborate with individuals who share your vision and possess the expertise to guide you toward achieving it. Embrace creativity beyond traditional email marketing and uncover a multitude of innovative strategies that email can offer to enhance your business growth, such as utilizing first-party data to connect with both new and loyal customers while optimizing revenue streams across email and online platforms. Expand your audience reach and drive sustainable growth through advanced targeting and measurement techniques that focus on people. Ensure that the income generated from both email and web channels is maximized while maintaining a commitment to reader privacy and upholding consent preferences. Streamline various identifiers into a cohesive, reliable marker to enhance accuracy throughout the digital landscape. Investigate how you can effectively engage with authentic, verified individuals, and explore the possibilities of purchasing display and native advertisements with elevated standards, mirroring the practices established on the web. By implementing these strategies, you can not only elevate your marketing efforts but also create a more trustworthy relationship with your audience.
API Access
Has API
API Access
Has API
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
DV Publisher Suite
Humming
Intuizi
MSIGHTS
Supermetrics
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
DV Publisher Suite
Humming
Intuizi
MSIGHTS
Supermetrics
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
LiveIntent
Founded
2009
Country
United States
Website
www.liveintent.com
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization