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Description

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Description

Experience unparalleled time efficiency, enhance your advertising processes, and strengthen your teams with Fluency, the frontrunner in enterprise-level advertising automation and management solutions. Fluency uniquely integrates all essential tools that enterprise teams require into a single, user-friendly platform. It can be operational within days, tailored for organizations of any size, and is supported by a dedicated team that fosters and ensures your success. Say goodbye to the hassle of constantly switching between different advertising channels and subpar tools. Fluency consolidates the latest features from all prominent ad networks into one scalable, transparent, and adaptable platform that fits seamlessly into your existing technology framework. This powerful solution allows for the creation of custom search campaigns at any scale, enabling users to launch, oversee, and refine numerous search campaigns swiftly and efficiently. Furthermore, with Fluency, your teams can focus on strategy rather than mundane tasks, driving your advertising efforts to new heights.