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Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
The Advertising Enhancement Platform. Advocado is an innovative cross-media optimization and audience engagement platform that enhances advertising effectiveness by utilizing real-time signals from the physical world, such as TV advertisements and in-show content, to initiate immediate responses across various digital channels, including search, social media, and e-commerce. To mark National Avocado Day, our culinary team has crafted a special edition of our cookbook featuring avocado-inspired recipes that everyone can enjoy! While clever and humorous creative strategies can generate excitement, the most successful advertisements are those that resonate with viewers, prompting them to reach for their phones to learn more about your brand or offerings. Chief Marketing Officers and marketers face ongoing pressures to boost performance amidst a landscape filled with intricate media choices, a growing array of technological options, and stringent consumer privacy laws. Having experienced these challenges ourselves, we developed a platform that seamlessly bridges real-world signals with digital actions to enhance advertising outcomes. This approach not only simplifies decision-making for marketers but also fosters a more effective connection between brands and their audiences.
API Access
Has API
API Access
Has API
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
ProvenExpert.com
Integrations
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
ProvenExpert.com
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
Advocado
Country
United States
Website
www.myadvocado.com
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
