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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Description

Adlook serves as a Brand Growth Partner within the RTB House group, featuring a comprehensive Brand Growth Platform that integrates growth strategies, audience targeting, creative production, campaign management, and performance measurement all in one location. Beneath this platform lies Adlook Intelligence, a proprietary technology developed in-house and customized for each advertiser, focusing on aspects such as bidding, omnichannel delivery, optimization, supply quality, brand safety, and dynamic creative solutions. Additionally, Zora, the AI component of Adlook, collaborates with a dedicated team of strategists, media buyers, and creative designers to enhance effectiveness. Campaigns are executed across various channels, including the open web, CTV, audio, in-app, and in-game environments, with results articulated in business-relevant metrics such as market share, ROI, sales, distribution, and brand equity. Simply share your objectives with us, and we will deliver the results you seek. We pride ourselves on transforming goals into tangible outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

www.adelphic.com

Vendor Details

Company Name

Adlook

Founded

2022

Country

United States

Website

adlook.com

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives

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