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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity No 
Bright Analytics No 
Campaign Manager+ No 
Celtra No 
Codename One No 
Commanders Act No 
Contentsquare No 
Convert Experiences No 
Desktop.com No 
DynAdmic No 
Faraday No 
FuseCommander No 
Presspage No 
Traffic Creator No 
UltraDDoS Protect No 
UltraWAF No 
VWO Insights No 
Zefr No 

Integrations

Acxiom Real Identity Yes 
Bright Analytics Yes 
Campaign Manager+ Yes 
Celtra Yes 
Codename One Yes 
Commanders Act Yes 
Contentsquare Yes 
Convert Experiences Yes 
Desktop.com Yes 
DynAdmic Yes 
Faraday Yes 
FuseCommander Yes 
Presspage Yes 
Traffic Creator Yes 
UltraDDoS Protect Yes 
UltraWAF Yes 
VWO Insights Yes 
Zefr Yes 

Pricing Details

$100 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

comScore

Country

United States

Website

www.comscore.com

Product Features

Publishing and Subscriptions

Advertising Management Yes 
Books No 
Campaign Management Yes 
Catalogs No 
Circulation Management No 
Content Management No 
Layout & Design No 
Magazines No 
Newsletters Yes 
Newspapers No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

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