Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Criteo Commerce Grid stands out as the pioneering SSP specifically designed to link commerce-focused publisher supply with highly qualified demand. By integrating access to premium inventory with vast amounts of real-time commerce insights, Commerce Grid allows buyers to execute curated, performance-driven deals across various formats, including display, video, CTV, and native. Advertisers reap the benefits of deal optimization based on outcomes, clear supply pathways, and effortless activation in their chosen DSPs. For publishers, Commerce Grid enhances yield by combining inventory with data reflecting commerce intent while preserving trust and control. This distinctive blend of high-quality supply, precise audience targeting, and automation empowers marketers to achieve measurable outcomes throughout the entire funnel, ensuring that publishers receive appropriate compensation for their contributions. Ultimately, Criteo Commerce Grid fosters a more efficient advertising ecosystem that benefits both advertisers and publishers alike.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
Google Display & Video 360
MediaMath
The Trade Desk
Yahoo DSP
Integrations
DV Publisher Suite
Google Display & Video 360
MediaMath
The Trade Desk
Yahoo DSP
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Criteo
Founded
2005
Country
France
Website
www.criteo.com/platform/commerce-grid/
Product Features
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management