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ease
features
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support

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Description

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Description

Our advertising analytics platform seamlessly connects with your entire ad technology ecosystem to deliver cohesive, high-quality, actionable insights. This integration empowers you to make informed decisions while significantly reducing the time spent on tedious, manual tasks. Say goodbye to spreadsheets and hello to a sophisticated dashboard creator, user-friendly reporting features, and powerful data visualization tools. By merging both programmatic and direct ad data, you can achieve an integrated reporting perspective that simplifies decision-making and positively influences your financial outcomes. Eliminate lengthy and complicated reporting methods by utilizing a single, reliable source of truth for all your advertising metrics. You can effortlessly schedule reports for automated distribution daily, weekly, or monthly to your team or clients straight from the platform. Take advantage of specialized reporting tools designed to enhance workflows tailored to the advertising sector. Additionally, gain insights from a domain-focused data strategy, along with ad reporting and analytical services that cater specifically to your needs. This comprehensive approach not only streamlines your processes but also enhances your overall advertising effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite

Integrations

DV Publisher Suite

Pricing Details

$100 per month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

FatTail

Founded

2001

Country

United States

Website

www.fattail.com

Vendor Details

Company Name

Burt Intelligence

Founded

2018

Country

United States

Website

www.burtintelligence.com/platform

Product Features

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

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