Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Gain access to tailored DSPs and fine-tune them to align with your business objectives. Enhance your app's revenue potential through high-quality programmatic advertisements. Obtain comprehensive insights into bidding analytics for improved decision-making. We aim to provide the most streamlined programmatic experiences possible. Utilize in-app bidding while collecting consolidated bidding analytics for better performance tracking. Increase your revenue steadily without disrupting your existing monetization strategies. Transition towards complete ownership and transparency by having control over optimization and access to raw data insights. Navigating unclear fees and data duplication can create unnecessary challenges for businesses. BidMachine is committed to enabling publishers to interact directly with data and manage their programmatic advertising in the most effective way. To realize this goal, it's essential to minimize the involvement of intermediaries. The greater the knowledge and control publishers possess over their programmatic advertising, the more empowered and reliable the industry becomes, fostering trust and enhancing overall performance. By leveraging these strategies, publishers can truly maximize their advertising potential.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
No
Pricing Details
$100 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
BidMachine
Country
United States
Website
bidmachine.io
Product Features
Publishing and Subscriptions
Advertising Management
Yes
Books
No
Campaign Management
Yes
Catalogs
No
Circulation Management
No
Content Management
No
Layout & Design
No
Magazines
No
Newsletters
Yes
Newspapers
No
Revenue Management
Competitor Analysis
No
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
No
Inventory Control
Yes
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No