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Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Gain access to tailored DSPs and fine-tune them to align with your business objectives. Enhance your app's revenue potential through high-quality programmatic advertisements. Obtain comprehensive insights into bidding analytics for improved decision-making. We aim to provide the most streamlined programmatic experiences possible. Utilize in-app bidding while collecting consolidated bidding analytics for better performance tracking. Increase your revenue steadily without disrupting your existing monetization strategies. Transition towards complete ownership and transparency by having control over optimization and access to raw data insights. Navigating unclear fees and data duplication can create unnecessary challenges for businesses. BidMachine is committed to enabling publishers to interact directly with data and manage their programmatic advertising in the most effective way. To realize this goal, it's essential to minimize the involvement of intermediaries. The greater the knowledge and control publishers possess over their programmatic advertising, the more empowered and reliable the industry becomes, fostering trust and enhancing overall performance. By leveraging these strategies, publishers can truly maximize their advertising potential.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
BidMachine
Country
United States
Website
bidmachine.io
Product Features
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management