Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Boost your revenue and minimize latency seamlessly through a single connection to our server-to-server marketplace. Our auction-level analytics ensure that the highest bid is always the victor, with no charges for publishers and just a minimal $0.01 CPM for bidders. Collaborate more effectively with your favorite partners, such as Amazon, while gaining access to over 50 additional buyers. By making a single ad call from your page or app, Transparent Ad Marketplace takes care of the rest on the server-side. You can leverage exclusive Amazon demand and benefit from our expertise in developing scalable infrastructure. A simple SDK setup allows all demand partners to compete simultaneously. Effortlessly integrate with ad-tech services designed to enhance your business growth. These integrations require no additional development efforts and include dedicated support from APS. Expand your partner network with ease, thanks to our turnkey monetization solution suitable for publishers of any scale. The only prerequisite for utilizing TAM is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), ensuring a straightforward path to increased profitability. Overall, this system streamlines ad management while maximizing potential earnings.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
Amazon Ads
Freestar
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Smoot AI
Snigel
Integrations
DV Publisher Suite
Amazon Ads
Freestar
Magnite
Microsoft Monetize
OpenX
PubMatic
Sharethrough
Smoot AI
Snigel
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Amazon
Country
United States
Website
aps.amazon.com/aps/transparent-ad-marketplace/
Product Features
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management