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Description
FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.
Description
Adslot is a digital media trading platform designed to enhance efficiency for advertisers, agencies, and publishers by combining automation with direct oversight. It serves as a centralized resource where advertisers and agencies can seamlessly plan, purchase, and refine premium media directly from publishers, thereby cutting out middlemen and fostering greater transparency in expenditures. Publishers are empowered to monetize their inventory through self-service storefronts, where they can establish their own pricing, authorize campaigns, receive creative assistance, and enjoy lower operational costs alongside improved profit margins. The platform supports unique workflows catering to various buying scenarios, including direct purchasing (multiple buyers to multiple sellers), publisher storefronts (one seller to numerous buyers), and partner marketplaces (one buyer to many sellers). Adslot's compelling value proposition encompasses expedited deal execution, greater allocation of the media budget towards high-quality direct inventory, and comprehensive insight into budget allocation, all of which contribute to a more streamlined media buying experience. Moreover, this innovative approach not only enhances collaboration between parties but also drives increased returns on investment for all stakeholders involved.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
FatTail
Founded
2001
Country
United States
Website
www.fattail.com
Vendor Details
Company Name
Adslot
Country
Australia
Website
www.adslot.com
Product Features
Publishing and Subscriptions
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management