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Description
Acxiom provides the tools necessary to utilize extensive data for understanding premium audiences and gaining insights worldwide. By effectively engaging and personalizing experiences both online and offline, brands can better comprehend, identify, and target their ideal customers. In this “borderless digital world” where marketing technology, identity resolution, and digital connectivity intersect, organizations can swiftly uncover data attributes, service availability, and digital footprints globally, enabling them to make well-informed decisions. As a global leader in data, Acxiom offers thousands of data attributes across over 60 countries, assisting brands in enhancing millions of customer experiences daily through valuable, data-driven insights while prioritizing consumer privacy. With Acxiom, brands can grasp, connect with, and engage diverse audiences, optimize their media investments, and create more tailored experiences. Ultimately, Acxiom empowers brands to reach global audiences effectively and deliver impactful experiences that resonate.
Description
Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.
API Access
Has API
API Access
Has API
Integrations
Adelphic
Adform
Affinity Solutions
AlumniFinder
Apache Spark
Facebook
Google Cloud Platform
IBM Cloud
Infor Birst
Lotame
Integrations
Adelphic
Adform
Affinity Solutions
AlumniFinder
Apache Spark
Facebook
Google Cloud Platform
IBM Cloud
Infor Birst
Lotame
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Acxiom
Founded
1969
Country
United States
Website
www.acxiom.com/customer-data/infobase/
Vendor Details
Company Name
Tamoco
Country
United Kingdom
Website
www.tamoco.com/solutions-advertising-marketing/
Product Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi
