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Description
Compass is an advanced trade promotion optimization (TPO) tool powered by AI that assists in evaluating, analyzing, and enhancing your trade promotions to ensure you achieve the highest return on investment. By transforming your data into actionable insights, it provides interactive dashboards that allow you to effectively monitor and evaluate key metrics, performance indicators, and trends from a comprehensive perspective. Users can generate intelligent reports and dynamic dashboards to pinpoint the most lucrative brands and regions. All critical data is presented through charts, graphs, and reports, enabling the interpretation of complex information and transforming it into a powerful analytical tool. With its dashboard reporting capabilities, businesses can make informed decisions based on rich visualizations that aggregate extensive data sets into a unified platform. Additionally, it recommends optimal promotions tailored to specific constraints and objectives while also facilitating the development of robust pricing strategies and price-pack architectures. Furthermore, Compass aids in identifying new lucrative market segments and product opportunities, thereby enhancing business growth.
Description
The Market Basket Analyzer is a powerful software solution that leverages your transaction data to enhance promotional design, optimize product assortments, set competitive pricing, and refine marketing strategies. By concentrating on vital elements like attached basket margin and customer loyalty, this platform provides actionable insights that contribute to increased profitability. The scope of transaction data is vast, encompassing details for each item in every basket across all stores, leading to an immense accumulation of information. Tailored to manage billions of data rows, the Market Basket Analyzer boasts impressive run times that can range from just seconds to a few minutes. With a mere click, you can access more comprehensive analyses, as the tool enables filtering based on various essential criteria such as day of the week, time of day, store format, and customer demographics. Elevate your promotional strategies with game-changing insights at the basket level, ultimately enhancing the effectiveness of your marketing efforts while fostering a deeper understanding of customer behavior. By utilizing these transformative insights, businesses can significantly refine their promotional tactics and drive better engagement with their target audience.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Acuvate Software
Founded
2006
Country
India
Website
acuvate.com/compass/
Vendor Details
Company Name
Mastercard
Founded
1966
Country
United States
Website
www.mastercardservices.com/en/solutions/market-basket-analyzer
Product Features
Pricing Optimization
Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning
Product Features
Pricing Optimization
Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning