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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.

Description

Vistar revolutionizes the out-of-home advertising sector by utilizing innovative technology that significantly improves the processes of buying, selling, and managing digital signage media. Their comprehensive programmatic ecosystem is designed to maximize the potential of digital out-of-home (DOOH) advertising for businesses. This ecosystem encompasses a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, including their ad platform and Cortex, all seamlessly integrated to facilitate data-driven, automated, and measurable transactions within the DOOH landscape. Automated creative transcoding guarantees that standard creative sizes are displayed flawlessly on any out-of-home screen. Businesses can enhance their targeting strategies by leveraging first-party data or partnering with industry leaders, ensuring that consistent targeting across all DOOH channels can be achieved effortlessly without manual intervention. Vistar's solutions empower advertisers to engage with audiences in the real world, making it easier to connect with potential customers wherever they are.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Advantage
Eyeota
Google Ads
Instagram
LinkedIn
YouTube

Integrations

Advantage
Eyeota
Google Ads
Instagram
LinkedIn
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Virtual Minds

Founded

2001

Country

Germany

Website

virtualminds.com/active-agent/

Vendor Details

Company Name

Vistar Media

Founded

2011

Country

United States

Website

basis.com/technology/dsp/

Product Features

Alternatives

Alternatives

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Virtual Minds