Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Effortlessly integrate your complete marketing landscape and eliminate customer data silos. Exchange empowers marketers to unify customer identities across various marketing platforms, allowing for a deeper understanding of individual customers through their cross-channel behaviors. With a user-friendly interface, marketers can easily share customer events and target audiences across different technological solutions. The Exchange ecosystem equips marketers with invaluable customer insights, enhances engagement, and facilitates the orchestration of automated and personalized marketing strategies in a more cohesive manner. You can connect your entire marketing environment without relying on IT support, enabling the sharing of customer events and audience segments between applications. This allows for the activation of these segments across multiple channels, including email, mobile, web, social media, and paid advertising. Furthermore, you can freely exchange contextualized customer behavior and identity information in real time across different tools and organizations, enhancing collaboration and effectiveness in your marketing efforts. By streamlining these processes, marketers can achieve a more holistic view of their customers.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
Databricks
No
Eyeota
No
Proximic by Comscore
No
Sprinklr Social
Yes
Integrations
Databricks
Yes
Eyeota
Yes
Proximic by Comscore
Yes
Sprinklr Social
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Acoustic
Founded
2019
Country
United States
Website
acoustic.com/products/exchange/
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
EDI
AS2 Applications
No
AS2 Specification Compliance
No
Archiving & Retention
No
Certificate Management
No
Configuration Data Searching
No
Data Format Translator
No
Flexible Licensing
No
Full Logging
No
Labeling
No
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Tag Management
Custom Tags
No
Error Checking
No
Event Tracking
No
Policy Management
No
Roles / Permissions
No
Rules-Driven Tag Execution
No
Synchronous / Asynchronous Tags
No
Tag Library
No
Tag Variable Mapping
No
Version Control
No