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ease
features
design
support

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Description

With an emphasis on innovation, Ace Metrix provides technology, tools, and insights that empower advertisers, agencies, and publishers to craft creative content that effectively drives business outcomes. The platform allows users to evaluate not only their own brand's performance but also that of competitors across various categories within just 24 hours of an advertisement airing. By analyzing over 100,000 TV and digital videos, users can benchmark their ad performance against a comprehensive database, enabling comparisons to specific norms for brands and categories. This data-driven approach helps identify which demographics resonate most and least with particular ads, enhancing targeting strategies and overall effectiveness. Additionally, the availability of granular demographic segments from a large sample size ensures a thorough understanding of audience engagement. Quantitative metrics shed light on the creative’s success in meeting its objectives, while qualitative viewer feedback provides essential insights into the reasons behind consumer ratings. As the advertising landscape continuously evolves, Ace Metrix remains committed to developing new metrics that address the changing needs of the industry and foster greater creative effectiveness. This dedication to innovation positions Ace Metrix as a vital partner for those looking to elevate their advertising strategies.

Description

At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner

Integrations

Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Ace Metrix

Founded

2007

Country

United States

Website

www.acemetrix.com

Vendor Details

Company Name

Centro

Founded

2001

Country

United States

Website

www.centro.net/solutions/basis/dsp/

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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