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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

The rise in global competition poses significant challenges for companies striving to thrive in the modern marketplace. To enhance their sales performance, these businesses are increasingly focused on fostering deeper, more impactful connections with customers, channels, shoppers, and consumers. Traditionally, consumer products companies have found themselves overwhelmed by the sheer number of solutions available in their front-office operations. To tackle this issue, Accenture and Salesforce have come together to create a unified engagement system for sales activities on a single platform, combining Salesforce's capabilities with Accenture's rich expertise in the consumer goods sector. With Accenture Cloud Trade Promotion Management, businesses can strategically plan and execute successful promotional campaigns while gaining insights into trade investments, expenditure, and profitability. Furthermore, Accenture Cloud Retail Execution enables management and field sales teams to implement promotions that are both targeted and compliant, ultimately driving better results. This comprehensive approach is essential for adapting to the evolving demands of the market.

Description

Aforza provides an extensive range of cloud and mobile applications tailored for Consumer Packaged Goods (CPG) companies, aimed at improving profitability across diverse roles, markets, categories, and channels. Utilizing the robust infrastructures of Salesforce and Google Cloud, Aforza ensures ongoing innovation through three annual releases, which prioritize scalability and security for larger enterprises. The platform effectively bridges the gap between planning and execution, enhancing profitability with features that include trade promotion management, revenue growth management, key account management, retail execution, distributor management, telesales, B2B commerce, photo automation, and analytics & insights. Additionally, Aforza introduces Vertical AI, known as Ava, which acts as a commercial excellence coach, enhancing team productivity and facilitating more informed decision-making across various scenarios. The platform's extensibility also supports customization to cater to specific business requirements, enabling projects to be completed 30% faster while demanding 50% less effort. With such capabilities, Aforza positions itself as a key player in driving efficiency and growth within the CPG sector.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS IoT SiteWise Yes 
Avnio Yes 
CipherTrust Data Security Platform Yes 
Data Secure Yes 
Effecta Yes 
Itron Enterprise Meter Data Management Yes 
Nutanix Files Storage Yes 
OpenText Web Site Management Yes 
Oracle Audience Segmentation Yes 
Oracle Digital Assistant Yes 
Oracle Subscription Management Yes 
Oracle Unity Customer Data Platform Yes 
PTC MOVE Yes 
PTC WebShip Yes 
Pega Co-Browse Yes 
Servigistics Yes 
Splunk User Behavior Analytics Yes 
Verbio Yes 
iSecurity Audit Yes 

Integrations

AWS IoT SiteWise No 
Avnio No 
CipherTrust Data Security Platform No 
Data Secure No 
Effecta No 
Itron Enterprise Meter Data Management No 
Nutanix Files Storage No 
OpenText Web Site Management No 
Oracle Audience Segmentation No 
Oracle Digital Assistant No 
Oracle Subscription Management No 
Oracle Unity Customer Data Platform No 
PTC MOVE No 
PTC WebShip No 
Pega Co-Browse No 
Servigistics No 
Splunk User Behavior Analytics No 
Verbio No 
iSecurity Audit No 

Pricing Details

$120 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Salesforce AppExchange

Country

United States

Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Vendor Details

Company Name

Aforza

Founded

2019

Country

United States

Website

aforza.com

Product Features

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

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