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Description

Adlib is an innovative advertising platform designed specifically for publishers, focusing on the effective maximization of revenue from mobile applications. Originally established as a mediation platform connecting various ad networks with publishers for the first time in Korea, Adlib has evolved into the country's leading Supply Side Platform (SSP) for publishers, bolstered by the advanced technology and resources of NHN Group. By utilizing ADLIB's streamlined integrated SDK, you can start monetizing your mobile app inventory immediately, eliminating the need for tedious and complex development processes associated with linking ad platforms. The platform not only offers high-margin advertisements from ACE Trader (NHN ACE's DSP) but also features comprehensive Data Management Platform (DMP) configurations, leveraging insights from NHN Group's extensive data sources, such as PAYCO, Hangame, and Bugs. With the ability to directly target a vast audience of 47 million users, Adlib ensures the highest eCPM unit price advertisement delivery through its cutting-edge Real Time Bidding system, making it an essential tool for maximizing advertising revenues. Now is the perfect time to harness the power of Adlib and enhance your app's financial performance with ease.

Description

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.