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features
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support

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Description

By merging and integrating all contact-related data sources, organizations can ensure that customer information is updated in real-time while automating communication processes. This system is accessible to the entire organization, including decision-makers, support teams, finance departments, production units, and CRM systems. The Customer Data Platform (CDP) serves as a comprehensive database that unifies and organizes every interaction a customer has had with a brand. It offers a holistic 360° perspective on the various types of clients and their behaviors. In the E-commerce sector, the data sources can be vast and diverse, necessitating effective partnerships with multiple digital entities. Such collaborations enhance the customer experience by facilitating the collection of data that is retained by each partner. Ultimately, this approach not only streamlines data management but also fosters a deeper understanding of customer needs and preferences.

Description

Integrate customer information from various online, offline, and third-party sources to develop a cohesive and dynamic real-time perspective of each individual customer. The Oracle Unity Customer Data Platform utilizes machine learning to recommend the most effective next steps within any current business workflows. It merges back-office and CRM data into a comprehensive 360-degree customer profile. By continuously collecting customer signals and updating the profile in real time, Oracle Unity ensures you have the latest insights about your customers at all times. Streamline and merge all your data sources—whether they are online, offline, or from first-, second-, and third-party origins—into a fluid and interconnected customer profile. Connect unique identities across multiple devices, channels, and platforms effectively. Leverage sophisticated privacy and identity management features to construct a unified and accessible profile. Furthermore, manage and enhance data quality by aggregating all information, including real-time behavioral signals, within a centralized repository, ensuring that your customer insights remain accurate and actionable. This comprehensive approach enables businesses to respond to customer needs more swiftly and effectively than ever before.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management No 
Argent No 
Cisco AnyConnect No 
Cognizant No 
Decimal No 
Deloitte Compliance Suite No 
EVOSYS TELEMATICS No 
Kinetica No 
Oracle Advertising No 
Oracle BlueKai No 
Oracle Cloud CX No 
Oracle Cloud Infrastructure No 
Oracle Fusion Cloud EPM No 
Oracle Marketing No 

Integrations

Accenture Cloud Trade Promotion Management Yes 
Argent Yes 
Cisco AnyConnect Yes 
Cognizant Yes 
Decimal Yes 
Deloitte Compliance Suite Yes 
EVOSYS TELEMATICS Yes 
Kinetica Yes 
Oracle Advertising Yes 
Oracle BlueKai Yes 
Oracle Cloud CX Yes 
Oracle Cloud Infrastructure Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Marketing Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Marketing 1by1

Founded

2015

Country

France

Website

marketing1by1.com

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/customer-data-platform/

Product Features

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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