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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

1Channel's POSM Tracking & Proof of Execution provides FMCG and retail teams with the tools needed to effectively plan and assess point-of-sale material campaigns across various outlets. Users can maintain a comprehensive catalogue of POSM, sort these materials into specific categories, establish timelines for campaigns tied to target stores, and designate materials for particular locations. Utilizing a mobile application, field representatives can efficiently perform their tasks and upload photographic evidence to verify placements. The system incorporates multi-level audits to ensure checks on placement accuracy, visibility, and adherence to campaign guidelines. Team leaders have the ability to analyze coverage, assess outlet-level task completion, monitor execution progress, and evaluate compliance through detailed dashboards and reports. This solution is tailored for brands and distributors managing in-store promotions across a widespread network of outlets. By integrating campaign planning, mobile execution, photographic documentation, auditing processes, and performance tracking, it enables users to confirm that specified materials were successfully deployed in the intended locations, enhancing the overall effectiveness of promotional efforts. Furthermore, the streamlined processes foster improved communication and accountability among team members, ultimately driving better results in retail environments.

Description

The Retail Merchandising Mobile Application facilitates collaboration between brand representatives and retail teams for executing in-store marketing initiatives. Through a centralized portal, managers are able to set up various campaigns, create store lists, and establish point-of-sale materials (POSM), as well as provide execution guidance and set audit criteria; these tasks subsequently become accessible via the mobile application. Field personnel are directed to adhere to specific workflows at the store level, where they can document and submit photographic evidence as validation of product placement, along with logging any anomalies such as store closures or renovations. The submitted tasks are subject to multiple levels of review—L1, L2, and L3—with mechanisms in place for tracking discrepancies and assessing compliance. Comprehensive dashboards provide insights into campaign reach, execution progress, individual outlet performance, and overall visibility metrics. The platform is designed to accommodate offline operations in the field and allows for customizable campaign and audit workflows. Targeted primarily at fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, as well as sectors like beverages, consumer electronics, personal care, automotive, and retail chains, it enhances merchandising effectiveness throughout various store locations while fostering a systematic approach to in-store execution.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1Channel

Country

India

Website

www.1channel.co

Vendor Details

Company Name

1Channel

Founded

2014

Country

India

Website

www.1channel.co/retail-merchandising-mobile-app

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Alternatives