Compare 11x vs. Clay in 2026

Clay

View Product

Add To Compare

Average Ratings 70 Ratings

Read all reviews

Average Ratings 0 Ratings

Total

ease

features

design

support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Enhance your business operations with a 24/7 AI Sales Development Representative, allowing you to tap into your total addressable market more swiftly and grow your team in real-time without the stress of recruitment. Experience accelerated growth as you automatically source high-quality leads daily, while engaging a larger pool of prospects through tailored messaging. Streamline every aspect of your outreach process, from identifying and researching potential clients to crafting personalized communications and scheduling meetings. With access to every buyer globally in real-time, Alice effectively prioritizes and connects you with your ideal customers, focusing solely on companies currently in need of your solution. She delivers prospect insights that are specifically tailored to your business, facilitating outreach that is highly customized and driven by AI-enhanced research. Alice’s ability to hyper-personalize outreach surpasses human effectiveness, leading to improved conversion rates due to this meticulous approach. Additionally, she automates follow-up communications, ensuring a steady engagement with prospects throughout the entire outreach journey. Ultimately, this innovative solution not only saves time but also drives meaningful relationships with potential clients.

Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

API Access

Has API Yes

API Access

Has API Yes

Screenshots View All

Screenshots View All

Integrations

G2 Yes

Gong Yes

HubSpot CRM Yes

Pipedrive Yes

Salesforce Yes

Slack Yes

APIVoid No

Fibbler No

Gmail Yes

Google Calendar Yes

Show More Integrations

Explore All 22 Integrations

Integrations

G2 Yes

Gong Yes

HubSpot CRM Yes

Pipedrive Yes

Salesforce Yes

Slack Yes

APIVoid Yes

Fibbler Yes

Gmail No

Google Calendar No

Show More Integrations

Explore All 96 Integrations

Pricing Details

$3,000/month

Pricing is structured per product, with two digital workers available as standalone or together.

Alice (outbound digital worker) runs prospecting, multi-channel outreach, deliverability infrastructure, and meeting booking. Plans start at $3,000 per month on Growth, billed annually, with capacity for up to 5 end users and 2,000 new prospects per month. Pro and Enterprise tiers scale to 5,000 and 10,000+ prospects respectively, with multi-language outreach (105+ languages), custom integrations, SSO, and dedicated CSM support at the Enterprise level. Alice is priced per lead, not per send: cost stays the same whether a sequence runs three touchpoints or thirty.

Julian (inbound digital worker) qualifies inbound leads in real time across voice, chat, SMS, and WhatsApp. Voice starts at $5,333 per month on Growth (2,000 calls per month). Chat starts at $2,417 per month on Growth (3,000 chats per month, 2 languages). Pro tier supports 4,000 calls and 7,000 chats per month with voice and accent cloning, real-time API lookup, and tailored onboarding. Enterprise supports 50,000+ calls and 100,000+ chats per month, with advanced routing, custom MCP integration, and Alice handoff orchestration.

What's included across all plans:
Onboarding, CRM sync, deliverability infrastructure, knowledge base, meeting scheduling, and analytics. Customers bring their own CRM license and, for SIP calling on Julian, their own telephony provider. SOC 2 Type II compliance is standard. SSO and custom DPA/SLA are included at the Enterprise tier.

Contract structure:
Annual is the default across both products. Pro and Enterprise plans support two- and three-year commitments with discount tiers. Contracts do not auto-renew without 30 days' written notice. Price increases at renewal are capped, and multi-year commitments lock in the current rate for the full term.

Custom pricing. Pro and Enterprise plans are custom-quoted based on contact volume, end users, channels, and concurrency. Growth plan pricing is published.

For full pricing details, please contact us.

Free Trial No

Free Version No

Pricing Details

$185/month

Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.

Free Trial Yes

Free Version Yes