Quala extracts qualitative data from various sources, including emails, phone calls, and CRM notes, to measure customer sentiments and team feedback. This process yields valuable insights that shape product development and enhance customer experience initiatives. Additionally, these insights can initiate workflows designed to improve customer service, increase retention, and facilitate upselling opportunities for each individual client. What sets Quala apart is its ability to track customer feedback, team observations, and user behavior within your product seamlessly. With integrations to leading systems and a robust API, all contact, conversation, and product information is centralized for easier access. Our Assessments structure the input from frontline staff, making it easier to act upon. By analyzing frontline data, Quala identifies feature requests, common issues, and other critical factors that guide product strategy and customer engagement tactics. This collection of frontline information also contributes to the development of health scores and other key performance indicators, empowering teams to make well-informed decisions about customer interactions. In doing so, Quala ensures that businesses can respond effectively to evolving customer needs and preferences.