In the US, there are more than 300 cleaning companies. This means that Susan is trying to find you, along with 299 other cleaning company owners, to clean her home. What makes yours different? Better? Indispensable? You can become indispensable. It is possible to go from being interchangeable to becoming indispensable by doing the right things. Doing them manually is not the best solution. Things fall through the cracks and are never prioritized. You can use booking software to piece together the entire thing, but it will result in something that looks more like a grandmother's quilt than the customer acquisition and retention machine you need. To attract and retain regular cleaning clients, you need a tool that has been designed from the ground up. You can easily analyze your subscription metrics with powerful business intelligence tools. This will allow you to determine your average revenue per user and lifetime value as well as your monthly recurring revenue.