Firsthand allows brands and publishers to develop AI-enabled agents that connect with consumers directly, providing personalized information instantly across multiple platforms. These agents function as intelligent brand representatives, ensuring that expertise is readily available and directing consumers to the information they require to make informed decisions. By utilizing these brand agents, businesses can strategically highlight relevant content during critical phases of a consumer's journey, effectively reducing the time it takes for interest to convert into action. Each engagement acts as an immediate feedback loop, generating comprehensive transcripts that reveal valuable insights into consumer behavior, preferences, and decision-making patterns, which can then shape more effective business strategies. Additionally, Firsthand guarantees that brands retain complete authority over their messaging, knowledge, data, and client relationships. This innovative approach empowers brands to send the right message precisely when it is needed, thus enhancing consumer engagement and boosting conversion rates. Overall, Firsthand revolutionizes the way brands interact with consumers, ensuring a more streamlined and effective communication process.