Best Campaign Management Software for TUNE

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

You can track, measure, optimize, and improve the performance of your campaigns. You can do it over and over again. Conversion tracking platforms that integrate with the top Ad Networks. Learn how to connect your stack to your favorite traffic sources, ad networks and affiliate networks. You can instantly add new networks to your ad network and accurately attribute conversions with our ever-expanding integrations. Pre-built templates that allow you to integrate your favorite affiliate network. Zapier integration allows you to connect campaign data with apps and services that you use every day. TrackingDesk instantly gives you access to actionable campaign insights once you have started using it. You can group, filter, slice, and pivot literally any type of campaign attributes to pinpoint your most valuable traffic and audience attributes. Zapier allows you to connect your marketing stack and use your campaign data across multiple channels. You can attribute conversions to subscribers, provide reporting access to media partners, clients, and more.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

Sizmek by Amazon believes that creating impressions that inspire is key to building lasting, meaningful relationships with your audience. We offer powerful solutions to make your creative and data work together in new ways and optimize campaigns across all media. Sizmek Ad Suite provides everything you need to create and distribute your messaging. You can harness the power of a global platform that delivers more than 1.5 trillion impressions per year. Sizmek Dynamic Creative Optimization allows you to create hundreds, if not thousands, of ads that are tailored to your audience. Sizmek Ad Suite can help you improve the relevance of your messages and increase campaign performance.