Best Business Intelligence Software for YouTube Ads

Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Supaboard is an innovative business intelligence solution that leverages artificial intelligence to empower users to analyze their data and craft real-time dashboards simply by posing questions in everyday language. It allows for seamless one-click integration with more than 60 different data sources such as MySQL, PostgreSQL, Google Analytics, Shopify, Salesforce, and Notion, enabling users to harmonize their data effortlessly without complicated configurations. With pre-trained AI analysts tailored to specific industries, the platform automatically generates SQL and NoSQL queries, delivering quick insights through visual formats like charts, tables, and summaries. Users can easily create and customize dashboards by pinning their inquiries and adjusting the information presented according to various audience needs through filtered views. Supaboard prioritizes data security by only connecting with read-only permissions, retaining only schema metadata, and utilizing detailed access controls to safeguard information. Built with user-friendliness in mind, it significantly reduces operational complexity, allowing businesses to make informed decisions up to ten times faster, all without the necessity for coding skills or advanced data knowledge. Furthermore, this platform empowers teams to become more agile in their data-driven strategies, ultimately enhancing overall business performance.

LeadEagle provides an all-encompassing perspective of your market, potential clients, and existing customers. Engage and connect with your desired audiences, create customized buyer experiences, and respond promptly to buyer intent signals during every phase of the customer journey. By utilizing identified web traffic and consumer data currently in the market, we enhance your digital advertising expenditures and return on investment. With LeadEagle, you can dramatically lower conversion costs by directing your ad spending solely towards leads with the highest likelihood of purchasing. The era of excessively high CPAs, CPMs, and CPLs is a thing of the past. Picture having access to your entire addressable market; now envision being able to reach out to that market throughout their entire buying process. LeadEagle enables you to achieve this vision seamlessly. We view these individuals as highly-targetable and significant revenue prospects. Utilizing our first-party secure data for identity resolution, we unlock between 200% to 400% more of your site visitors, transforming them into paying customers with remarkable efficiency. This innovative approach not only streamlines your marketing efforts but also maximizes your potential for growth and success in an ever-competitive landscape.

Junbi.ai, a new YouTube ad benchmarking and pre-testing platform, is now available. YouTube advertisers can upload their ads to receive predictive analytics about the effectiveness of their videos in just minutes. It allows you to validate any YouTube advertisement with scientifically-reliable insights in real time. It uses a neural network that was trained using real eye-tracking data from Alpha.One.