Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust and deliver personalized digital experiences for customers, partners, businesses, and employees. Offer seamless, personalized B2C engagements. Securely identify and engage customers to build loyalty. Easy user registration makes it easy to quickly sign up customers. Social login workflows can be used to drive personalized engagements. Single sign-on, SAML 2.0 and Open ID Connect data standards and authentication options can improve omnichannel strategies. To deliver personalized, trusted and relevant experiences, you can bridge data silos and create unified customer profiles. SAP Customer Identity and Management solutions for B2B can accelerate time to market, simplify the management of identity lifecycles, and protect against risk.