Best Business Intelligence Software for Liftoff

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

5X is a data platform that offers everything you need to centralize your data, clean it, model it, and analyze it. 5X is designed to simplify data management. It offers seamless integration with more than 500 data sources. This ensures uninterrupted data movement between all your systems using pre-built connectors and custom connectors. The platform includes ingestion, warehousing and modeling, orchestration and business intelligence. All of this is presented in a simple-to-use interface. 5X supports a variety of data movements including SaaS applications, databases, ERPs and files. Data is transferred automatically and securely to data lakes and warehouses. 5X's enterprise-grade security encrypts the data at its source, identifying personally identifiable data and encrypting it at a column-level. The platform is designed for a 30% reduction in total cost of ownership compared to building a platform yourself. It also enhances productivity by providing a single interface for building end-to-end pipelines.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

MyTracker is an analytics and attribution tool that works across multiple platforms. It's designed for mobile apps and web pages. It allows businesses to gain audience insights, evaluate ad performance and accurately forecast revenue. Key features include audience targeting, campaign optimization, deep insights into audience demographics, user behavior and interests, revenue analytics for all traffic sources, LTV forecasts up to two years and an anti-fraud tool to detect ad-fraud proactively. MyTracker provides unlimited raw data storage and export, rapid integration with plugins for popular platforms such as WordPress and Joomla, high-quality support on multiple channels, and unlimited raw data extraction. It integrates with SDKs for iOS, Android and Unity Ads. It also supports Flutter and alternative app stores.