Best Business Intelligence Software for Demandbase

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

98% of website traffic is anonymous. Lift AI predicts the visitor's 'buyer intention' in real-time so that you can convert them in chat, before they leave the site. Lift AI's sophisticated AI model predicts the likelihood of every visitor to buy or convert (known by 'buyer intention'). This is even though anonymous visitors may be included. Lift AI automatically surfaces web users with high buyer intent to allow your sales team to prioritize them via live chat (before they leave the site), while visitors with low buyer intent are engaged using chatbots. Combine Lift AI's buyer intention score with other intelligence tools to maximize their effectiveness. A high buyer intent visitor who is also a target account might be prioritized in chat and follow-up. Lift AI users convert 9x more visitors to their website via chat to pipeline.

Increase customer satisfaction and increase return on investment. Oracle Maxymiser is a tool that helps B2B and B2C marketers design optimized customer journeys on websites and mobile apps. It includes testing, personalization and recommendations, as well as insights. Find out what works and what converts. Oracle Maxymiser's visual editor allows for both technical and non-technical user collaboration. It seamlessly switches between code and visual editing. It doesn't matter if you are running A/B testing, or multipage funnel testing. To test the customer experience, pull audience data from any marketing platform. You can also combine it with Oracle Maxymiser session data to create a complete customer view. Segment traffic can be used to launch A/B and Multivariate testing. You can also segment traffic to see all variants in the sales funnel. With Oracle Infinity-powered Heatmaps, you can discover new testing opportunities and gain additional insight into the digital experience.