Best Business Intelligence Software for Brandwatch

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care, and social commerce. Get more from social with Hootsuite.

Dataddo is a fully-managed, no-code data integration platform that connects cloud-based applications and dashboarding tools, data warehouses, and other data storages. Dataddo offers three main products: - Data to Dashboards, which lets users send data from online sources straight to dashboarding apps like Tableau, Power BI, and Google Data Studio for insights in record time. A free version is available for this product! - Data Anywhere, which enables users to send data from any A to any B—from apps to warehouses or dashboards (ETL, end to end), between warehouses (ETL), and from warehouses back into apps (reverse ETL). - Headless Data Integration, which allows enterprises to build their own data products on top of the unified Dataddo API and get all integrations in one. The company’s engineers manage all API changes, proactively monitor and fix pipelines, and build new connectors free of charge in around 10 business days. The platform is SOC 2 Type II certified and compliant with all major data privacy laws around the globe, including ISO 27001. From the first log-in to complete, automated pipelines, get your data flowing from sources to destinations in just a few clicks.

PolyAnalyst, a data analysis tool, is used by large companies in many industries (Insurance Manufacturing, Finance, etc.). It uses a visual composer to simplify complex data analysis modeling instead of programming/coding. This is one of its most distinctive features. It can combine structured and poly-structured data for unified analysis (multiple-choice questions and open ended responses), and it can process text data from over 16+ languages. PolyAnalyst provides many features to meet comprehensive data analysis requirements, including the ability to load data, cleanse and prepare data for analysis, deploy machine learning and supervised analytics techniques, and create reports that non-analysts may use to uncover insights.

The most powerful, flexible and connected platform for experience & research. Forsta transcends data and methodological silos. All human experience is here. If it's valuable, it can be measured. You can use customizable surveys to get insight from any audience, whether it's small groups or large communities. You can access the data you need at any channel or touchpoint. Forsta is packed with the tools you need to get better data and deeper insights. So you can propel your business forward. If it's valuable, it's quantifiable. You can use customizable surveys or moderated online discussions to gain insight from any audience, from small groups to large communities. You can access the data you need at any channel or touchpoint. All your data can be consolidated onto one platform. You can see the stories behind statistics. Advanced analytics tools allow you to search, sort, and filter in any way that leads you to the answers.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Predict is an industry-leading AI tool for eye-tracking that accurately predicts customer reactions such as cognition and attention. Predict can predict audience attention to your visual assets and store layouts with a +95% accuracy within seconds. Predict allows users to upload and analyze videos and images to quickly test design concepts and optimize them for launch. Predict is a way to measure. -Attention. Predict instantly generates heatmaps or fogmaps to show the most attention-grabbing visual areas. -Areas Of Interest (AOIs). Predict allows you draw AOIs around key elements of your asset to enable quick analyses of the most significant areas. -Image/Video Clarity. This index shows how large an image grabs attention. -Cognitive Demand. This score is based on consumers' emotional reactions, understanding, memory, and ultimately, their ability to remember. The visuals.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

Khoros allows you to connect with your customers right from the moment that you make your first offer, through the moment of sale and beyond. We are here to help you stay connected with your customers via any channel. We have built an AI-powered digital engagement platform that you can trust, regardless of your greatest success or worst crisis. Khoros offers enterprise workflows that can handle high volumes, complex deployments, brand protection, and security needs for the top brands. All this is backed up by an award-winning service team that is committed to your success. We are more than just a technology vendor. Khoros' award winning services, coaching, and industry knowledge make us the perfect partner for your long-term success.