Best B2B eCommerce Platforms for AWS Marketplace

Clazar is the modern Cloud Sales Acceleration Platform designed for cloud Go-to-Market teams looking to unlock faster growth through AWS, Microsoft Azure, and Google Cloud marketplaces. Built to simplify and scale marketplace revenue, Clazar brings every step of the cloud commerce journey into a single unified system, from marketplace listing creation and offer management to co-selling execution, usage metering, invoicing, and revenue reconciliation. Cloud GTM teams can operationalize marketplace deals with zero manual overhead while accelerating sales cycles and improving financial accuracy. Clazar integrates seamlessly with Salesforce and HubSpot, allowing sales, partnerships, RevOps, and finance teams to manage marketplace and co-sell motions directly within their existing workflows. ISVs can quickly publish listings, generate private offers in minutes, automate approvals and governance processes, and manage contracts end-to-end without jumping between disconnected tools. With real-time dashboards and analytics, revenue teams gain complete visibility into pipeline performance, billing status, payouts, and cash flow across every cloud marketplace channel. Enterprise-ready by design, Clazar offers robust governance controls, industry-leading security compliance, and a powerful embedded automation builder to help organizations scale marketplace operations efficiently and confidently. Trusted by 300+ high-growth companies, including Pinecone, Perplexity, Confluent, Supabase, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

Magento Open Source provides essential eCommerce functionalities, enabling you to craft a distinctive online store from scratch. For those seeking a comprehensive eCommerce experience, we suggest our cloud-based Adobe Commerce solution, which offers enhanced cloud infrastructure and hosting along with AI-driven merchandising and analytics tools. No other platform empowers you to design unique and captivating shopping experiences quite like this. Take advantage of extensive built-in features, remarkable customization options, and smooth third-party integrations. With our eCommerce solutions, you gain access to a worldwide network of implementation partners and an expansive marketplace of extensions, making it the perfect moment to realize your commerce aspirations. Combine content with commerce to meet customer expectations for seamless brand interactions. To maximize the potential of your eCommerce platform, consider enhancing its functionality with readily available extensions from the marketplace, ensuring your store stands out in a competitive landscape.

Open-source e-commerce platform that supports multi-currency and multi-language global brands. Available free of charge with a web storefront or PWA.

Tackle’s Cloud Marketplace Platform equips you with all the essential tools to effectively achieve a listing, initiate sales, and expand your marketplace operations. Committed to assisting software companies in generating revenue through cloud marketplaces, Tackle focuses on platforms such as AWS Marketplace, Azure Marketplace, and Google Cloud Platform Marketplace. The platform significantly accelerates the process of listing and selling products across these marketplaces while offering detailed transaction reporting without necessitating any engineering resources. It empowers your teams in sales, business development, operations, and finance to seamlessly interact with the Cloud Marketplaces, enabling rapid revenue growth. By selling through these Cloud Marketplaces, you benefit from a streamlined sales and procurement process, a quicker product launch, the ability to utilize existing relationships and budgets with cloud providers, and access to a vast pool of potential customers. Additionally, with Tackle, you can optimize your marketplace strategy to adapt to evolving market trends and customer demands.

Suger is the next-gen platform for Cloud Go-to-Market (Cloud GTM). We empower software companies to launch, scale, and optimize their presence across cloud marketplaces and partner ecosystems like AWS, Azure, Google Cloud, Snowflake, and Alibaba. By automating the heavy lifting behind Cloud GTM—private offers, CRM sync, entitlement provisioning, and co-sell workflows—Suger frees up sales, RevOps, and finance to focus on closing revenue, not managing processes. Designed API-first with 24+ native integrations, Suger connects seamlessly to cloud platforms, partner portals, CRMs, CPQs, billing tools, accounting systems, data platforms, and identity providers—powering the full marketplace lifecycle. Trusted by over 200 leading software companies—including Notion, Webflow, Intel, Clari, and Fivetran—Suger helps teams simplify operations and unlock marketplace growth.

For independent software vendors (ISVs) who are either just entering the cloud marketplace scene or aiming to expand their presence across various platforms, Invisory serves as the ultimate go-to-market (GTM) tool that accelerates and streamlines your efforts. Achieve success on major platforms such as Salesforce, Azure, and AWS while utilizing fewer resources and minimizing time spent. Invisory is designed to synchronize your distinct value proposition messaging and sales strategies with your cloud ecosystem, facilitating seamless selling, co-selling, and market entry through top cloud marketplaces. You can easily track, manage, and enhance your co-selling opportunities with our platform. Additionally, you can take advantage of features like automated deal registration, strategic playbooks to capture the interest of cloud marketplace sales teams, and essential GTM resources such as solution sheets and sales presentations. Furthermore, we ensure compatibility with your sales procedures via integrations with platforms like Salesforce and Hubspot, making your transition to cloud marketplaces smoother than ever before. Ultimately, Invisory empowers ISVs to maximize their potential in the competitive cloud landscape.

Enhance your anything-as-a-service business to thrive in today's digital landscape. For companies aiming to prosper in the as-a-service environment, agility, responsiveness, and efficiency in service delivery are crucial. CloudBlue is ready to assist you. Our established hyperscale digital platform provides comprehensive solutions that expedite how partners evolve, contend, and expand. Boost your innovation speed with CloudBlue's Platform as a Service or opt for a specialized platform tailored to your needs. Instantly access a marketplace featuring over 200 cloud services to begin selling. Simplify the management of subscription lifecycles, including provisioning, billing, and channel management, utilizing our telco-grade system capabilities to ensure seamless operations. With CloudBlue, you can transform your service offerings and meet the demands of a rapidly changing market.