Best B2B eCommerce Platforms for Amazon Web Services (AWS)

Clazar is the modern Cloud Sales Acceleration Platform designed for cloud Go-to-Market teams looking to unlock faster growth through AWS, Microsoft Azure, and Google Cloud marketplaces. Built to simplify and scale marketplace revenue, Clazar brings every step of the cloud commerce journey into a single unified system, from marketplace listing creation and offer management to co-selling execution, usage metering, invoicing, and revenue reconciliation. Cloud GTM teams can operationalize marketplace deals with zero manual overhead while accelerating sales cycles and improving financial accuracy. Clazar integrates seamlessly with Salesforce and HubSpot, allowing sales, partnerships, RevOps, and finance teams to manage marketplace and co-sell motions directly within their existing workflows. ISVs can quickly publish listings, generate private offers in minutes, automate approvals and governance processes, and manage contracts end-to-end without jumping between disconnected tools. With real-time dashboards and analytics, revenue teams gain complete visibility into pipeline performance, billing status, payouts, and cash flow across every cloud marketplace channel. Enterprise-ready by design, Clazar offers robust governance controls, industry-leading security compliance, and a powerful embedded automation builder to help organizations scale marketplace operations efficiently and confidently. Trusted by 300+ high-growth companies, including Pinecone, Perplexity, Confluent, Supabase, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Iris Finance is an AI-native FP&A platform that replaces spreadsheet-based financial reporting for consumer brands and product-based businesses. The core problem it solves: by the time most brands get their monthly financials, the data is already 2–4 weeks stale. Decisions get made on gut feel or delayed reports that don't account for Amazon fees, ad spend, returns, or 3PL costs eating into margin. Iris fixes this by ingesting data in real time from Shopify, Amazon, QuickBooks, NetSuite, Xero, Meta Ads, Google Ads, TikTok Ads, payroll systems, and banking, then surfacing true profitability broken down by channel, SKU, and cost center. No manual exports. No reconciliation lag. Core capabilities: Live P&L tracking updated daily, not monthly Gross margin and contribution margin by SKU and sales channel AI-driven cash flow forecasting and scenario planning Automated reporting that replaces manual spreadsheet builds Benchmarking against comparable brands by revenue tier Built for operators at $1M–$500M consumer brands - founders, CEOs, and finance leads who need CFO-level visibility without the CFO headcount. Particularly useful for brands scaling across multiple channels simultaneously where blended reporting masks where money is actually being made or lost.

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

Consolidate all your data and operations into one comprehensive platform. Naologic ERP provides an online storefront equipped with all necessary tools to streamline your processes effectively. Enhance your efficiency by automating the import of products and contracts, ensuring you secure the best deals for your healthcare clients. Say goodbye to manual data synchronization and guarantee that your drop-shipping and warehouse inventory remains current. Facilitate better pricing negotiations for your customers through automatic price matching for GPO agreements. Effortlessly produce GPO sales reports in established formats for Vizient, Provista, NDC, Healthtrust, and various others. Instantly begin accepting one-time or recurring payments through credit cards, bank transfers, and other widely used payment options. Build an eCommerce site supported by robust tools designed to attract customers, boost sales, and oversee your daily operations. Launch your platform immediately and enjoy the flexibility to customize it on the fly without needing any developer assistance. This approach not only simplifies your business model but also enhances overall productivity.

Suger is the next-gen platform for Cloud Go-to-Market (Cloud GTM). We empower software companies to launch, scale, and optimize their presence across cloud marketplaces and partner ecosystems like AWS, Azure, Google Cloud, Snowflake, and Alibaba. By automating the heavy lifting behind Cloud GTM—private offers, CRM sync, entitlement provisioning, and co-sell workflows—Suger frees up sales, RevOps, and finance to focus on closing revenue, not managing processes. Designed API-first with 24+ native integrations, Suger connects seamlessly to cloud platforms, partner portals, CRMs, CPQs, billing tools, accounting systems, data platforms, and identity providers—powering the full marketplace lifecycle. Trusted by over 200 leading software companies—including Notion, Webflow, Intel, Clari, and Fivetran—Suger helps teams simplify operations and unlock marketplace growth.

Underneath a well-established front-end, Broadleaf's Headless Commerce Solution empowers you to create a top-tier commerce platform. Leverage our API layer to consolidate commerce management and backend operations while facilitating various applications including web, point of sale, and mobile. Broadleaf's APIs come as microservices encompassing over 30 independently deployable and scalable bounded contexts. These services collaborate effectively to satisfy the demands of any modern commerce solution. However, merely being headless isn't sufficient. With Broadleaf, you will have access to more than 1,000 API endpoints, each supported by fully customizable Java and Spring components. This robust functionality is presented through an admin application that employs metadata to offer backend users a comprehensive and engaging experience, all while allowing for independently maintainable microservices. Furthermore, Broadleaf enables you to oversee the experience for multiple brands, each with its own distinct carts, catalogs, customers, and orders, ensuring a tailored approach to commerce management. With these capabilities, your commerce platform can adapt seamlessly to evolving market needs.

For independent software vendors (ISVs) who are either just entering the cloud marketplace scene or aiming to expand their presence across various platforms, Invisory serves as the ultimate go-to-market (GTM) tool that accelerates and streamlines your efforts. Achieve success on major platforms such as Salesforce, Azure, and AWS while utilizing fewer resources and minimizing time spent. Invisory is designed to synchronize your distinct value proposition messaging and sales strategies with your cloud ecosystem, facilitating seamless selling, co-selling, and market entry through top cloud marketplaces. You can easily track, manage, and enhance your co-selling opportunities with our platform. Additionally, you can take advantage of features like automated deal registration, strategic playbooks to capture the interest of cloud marketplace sales teams, and essential GTM resources such as solution sheets and sales presentations. Furthermore, we ensure compatibility with your sales procedures via integrations with platforms like Salesforce and Hubspot, making your transition to cloud marketplaces smoother than ever before. Ultimately, Invisory empowers ISVs to maximize their potential in the competitive cloud landscape.

Enhance your anything-as-a-service business to thrive in today's digital landscape. For companies aiming to prosper in the as-a-service environment, agility, responsiveness, and efficiency in service delivery are crucial. CloudBlue is ready to assist you. Our established hyperscale digital platform provides comprehensive solutions that expedite how partners evolve, contend, and expand. Boost your innovation speed with CloudBlue's Platform as a Service or opt for a specialized platform tailored to your needs. Instantly access a marketplace featuring over 200 cloud services to begin selling. Simplify the management of subscription lifecycles, including provisioning, billing, and channel management, utilizing our telco-grade system capabilities to ensure seamless operations. With CloudBlue, you can transform your service offerings and meet the demands of a rapidly changing market.