8th Wall is a world-class platform for developers that allows you to harness the power and freedom of the internet to create meaningful augmented realities experiences. 8th Wall's instant surface detection and lighting estimation allows users to experience realistic 3D assets and volumetric videos in their own environment. Users don't have to resize or move their phones. World Effects are compatible with both Android and iOS devices. You can upload endless image targets, including packaging, logos and signage, posters, labels, ads, labels, and more, to trigger or interact WebAR content. For a truly interactive experience, projects can combine image targets with world tracking. Image Targets can be used on both flat and curved surfaces, such as bottles and cups. They are compatible with both iOS and Android devices.