Substrata employs artificial intelligence to provide real-time social awareness for business dealmakers. It aims to help users navigate complex interpersonal dynamics in sales, negotiations, and other business development contexts by detecting linguistic and behavioral cues. The goal is to provide insights into factors like office politics, hierarchies, perceptions, emotions, biases, attitudes, and power dynamics that can impact deal outcomes. Substrata is positioned as a valuable tool for a range of roles such as CEOs, founders, sales leaders, account executives, and dealmakers in investment banking, corporate development, and M&A. By revealing social and relational nuances, the technology seeks to complement professional expertise in navigating deals and relationships.