Mira serves as the AI assistant within the Meltwater platform, specifically designed for public relations, communications, and marketing teams. By posing inquiries regarding media coverage, social dialogue, audience insights, competitor analysis, and market trends, users can delve into responses that are anchored in Meltwater’s comprehensive monitoring and intelligence resources. Mira adeptly summarizes media coverage, highlights key themes and sentiment changes, and assists users in pinpointing emerging narratives while facilitating the creation of reports or briefings complete with source links. Additionally, Mira Studio offers support for reusable AI research workflows, and Mira Companion integrates helpful features into various Meltwater products. Furthermore, Mira seamlessly connects with collaboration and AI tools such as Microsoft Teams, Microsoft 365, Slack, Claude, and ChatGPT via Meltwater’s MCP server, allowing for enhanced functionality. Developers are provided with an API to enable custom integrations, ensuring that users can tailor their experience to fit specific needs. Access to features and data is contingent on the type of Meltwater subscription and the activated modules, which allows for a personalized approach to media intelligence.