Equativ is an independent advertising technology leader that offers a comprehensive set of solutions to advertisers and publishers. Equativ, founded in 2001, has its headquarters in Paris, France and a significant presence there. Equativ offers a platform that is integrated and includes an ad-server, supply-side-platform (SSP), as well as demand-side-platform (DSP). This unified approach allows clients to manage and optimize their digital marketing strategies across multiple channels and formats. In June 2024 Equativ merged Sharethrough to create one of the largest independent ad marketplaces and platforms in the world, further increasing its capabilities and market share. Equativ is committed to transparency, privacy and sustainability. It continues to innovate in the digital advertising industry, empowering its clients to maximize their impact while respecting consumers' rights.