Amazon Ads can help grow businesses and brands of any size. We can help you find the right advertising solution that will deliver measurable results, whether you are looking to increase brand awareness, brand consideration, brand recognition, product or service consideration, drive sales, or increase loyalty. We will provide you with an overview of digital advertising, Amazon Ads product offerings, guidelines for setting advertising goals, and a glossary on common industry terminology. Customers can now discover, browse and shop for brands and products in a digital world that is always on. Digital ads can include text, images, or video and can appear anywhere, from websites to social media to streaming content and streaming media. Digital advertising has many advantages: