Streaming Services Are Ordering Fewer Series - Except for Amazon and Apple TV+ (nytimes.com) 89
"Peak TV has peaked," reports the new York Times:
The never-ending supply of new programming that helped define the streaming era — spawning shows at a breakneck pace but also overwhelming viewers with too many choices — appears to finally be slowing. The number of adult scripted series ordered by TV networks and streaming companies aimed for U.S. audiences fell by 24 percent in the second half of this year, compared with the same period last year, according to Ampere Analysis, a research firm. Compared with 2019, it is a 40 percent drop. "The second half of the year has really gone off a bit of a cliff," said Fred Black, a research manager at Ampere.
It may take some time for that to become apparent to viewers — if it becomes apparent at all, given the glut. It is usually months and sometimes more than a year for a TV show to premiere after a network orders it.
The drop is a result of broader reckoning inside the entertainment industry. For years, television executives tossed off billions of dollars on TV series to help build out their streaming services and chase subscribers. The spending has been a boon to high-profile writers and producers, who captured eight- and nine-figure deals, as well as for the actors, directors and behind-the-scenes workers who kept the engine going. But Wall Street soured on the buy-at-any-cost strategy starting in the spring, when Netflix, the streaming powerhouse, announced that it had lost subscribers for the first time in a decade. Netflix's stock nose-dived, and other entertainment companies soon watched their share prices fall, too. Hollywood companies quickly shifted, putting a new emphasis on higher profits instead of raw subscriber counts.
Then, in recent months, entertainment companies became increasingly anxious about a slowing economy, the cord-cutting movement and a troublesome advertising market. Since the summer, scores of executives have abruptly been dismissed, strict cost-cutting measures have been adopted and layoffs have taken hold throughout the industry.... Netflix also cut hundreds of jobs and introduced a cheaper advertising tier, overturning the company's longtime pledge to never allow commercials on the service. Warner Bros. Discovery, a company that was formed in April, faces a debt of roughly $50 billion, and has been in severe cost-cutting mode. There have been rounds of layoffs companywide, including at HBO and HBO Max, as well as sudden cancellations. The once-popular series "Westworld" was canceled last month — a move that surprised Hollywood — and the lesser-known, raunchy dating series "FBoy Island" was cut a few weeks ago....
There are a few outliers to this year's trend: Apple TV+ and Amazon have increased the number of adult scripted series they have purchased this year. So has Disney, according to Ampere's research. (For the second half of the year, however, Disney's buying has declined compared with the same period last year.)
It may take some time for that to become apparent to viewers — if it becomes apparent at all, given the glut. It is usually months and sometimes more than a year for a TV show to premiere after a network orders it.
The drop is a result of broader reckoning inside the entertainment industry. For years, television executives tossed off billions of dollars on TV series to help build out their streaming services and chase subscribers. The spending has been a boon to high-profile writers and producers, who captured eight- and nine-figure deals, as well as for the actors, directors and behind-the-scenes workers who kept the engine going. But Wall Street soured on the buy-at-any-cost strategy starting in the spring, when Netflix, the streaming powerhouse, announced that it had lost subscribers for the first time in a decade. Netflix's stock nose-dived, and other entertainment companies soon watched their share prices fall, too. Hollywood companies quickly shifted, putting a new emphasis on higher profits instead of raw subscriber counts.
Then, in recent months, entertainment companies became increasingly anxious about a slowing economy, the cord-cutting movement and a troublesome advertising market. Since the summer, scores of executives have abruptly been dismissed, strict cost-cutting measures have been adopted and layoffs have taken hold throughout the industry.... Netflix also cut hundreds of jobs and introduced a cheaper advertising tier, overturning the company's longtime pledge to never allow commercials on the service. Warner Bros. Discovery, a company that was formed in April, faces a debt of roughly $50 billion, and has been in severe cost-cutting mode. There have been rounds of layoffs companywide, including at HBO and HBO Max, as well as sudden cancellations. The once-popular series "Westworld" was canceled last month — a move that surprised Hollywood — and the lesser-known, raunchy dating series "FBoy Island" was cut a few weeks ago....
There are a few outliers to this year's trend: Apple TV+ and Amazon have increased the number of adult scripted series they have purchased this year. So has Disney, according to Ampere's research. (For the second half of the year, however, Disney's buying has declined compared with the same period last year.)
