Appeals Court Rules Against Google on Keyword Ads

Eric Goldman writes: "The Second Circuit Court of Appeals ruled against Google in Rescuecom v. Google, a trademark infringement lawsuit over Google's keyword advertising practices. The court said: "The Complaint's allegations that Google's recommendation and sale of Rescuecom's mark to Google's advertisers, so as to trigger the appearance of their advertisements and links in a manner likely to cause consumer confusion when a Google user launches a search of Rescuecom's trademark, properly alleges a claim under the Lanham Act." While this result hampers Google's ability to end trademark lawsuits early, the case is still at an early stage and Google could still win."