The Founder of GeoCities on What Killed the 'Old Internet'

An anonymous reader writes: In the early aughts, my wheezing dialup connection often operated as if it were perpetually out of breath. Thus, unlike my childhood friends, it was near to impossible for me to watch videos, TV shows, or listen to music. Far from feeling limited, I felt like I was lucky, for I had access to an encyclopedia of lovingly curated pages about anything I wanted to know—which in those days was anime—the majority of which was conveniently located on GeoCities. For all the zoomers scrunching up their brows, here’s a primer. Back in the 1990s, before the birth of modern web hosting household names like GoDaddy and WP Engine, it wasn’t exactly easy or cheap to publish a personal website. This all changed when GeoCities came on the scene in 1994.

The company gave anyone their own little space of the web if they wanted it, providing users with roughly 2 MB of space for free to create a website on any topic they wished. Millions took GeoCities up on its offer, creating their own homemade websites with web counters, flashing text, floating banners, auto-playing sound files, and Comic Sans. Unlike today’s Wild Wild Internet, websites on GeoCities were organized into virtual neighborhoods, or communities, built around themes. “HotSprings” was dedicated to health and fitness, while “Area 51” was for sci-fi and fantasy nerds. There was a bottom-up focus on users and the content they created, a mirror of what the public internet was like in its infancy. Overall, at least 38 million webpages were built on GeoCities. At one point, it was the third most-visited domain online. Yahoo acquired GeoCities in 1999 for $3.6 billion. The company lived on for a decade more until Yahoo shut it down in 2009, deleting millions of sites.

Nearly two decades have passed since GeoCities, founded by David Bohnett, made its debut, and there is no doubt that the internet is a very different place than it was then. No longer filled with webpages on random subjects made by passionate folks, it now feels like we live in a cyberspace dominated by skyscrapers—named Facebook, Google, Amazon, Twitter, and so on—instead of neighborhoods. Proponents of Web3, like Andreessen Horowitz general partner Chris Dixon, argue that we need to get back to what we had in the days of GeoCities—while also not giving up the advances of the Web2 years—and allow creators and businesses to form a relationship with their audiences that is not governed by algorithms and advertising. It’s yet to be seen if the version of Web3 backed by Dixon will ever materialize but it’s not looking good.

We can, however, ask GeoCities’ founder what he thinks of the internet of today, subsumed by social media networks, hate speech, and more corporate than ever. Bohnett now focuses on funding entrepreneurs through Baroda Ventures, an early-stage tech fund he founded, and on philanthropy with the David Bohnett Foundation, a nonprofit dedicated to social justice and social activism that he chairs. Right off the bat, Bohnett says something that strikes me. It may, in fact, be the sentence that summarizes the key distinction between the internet of the ‘90s-early 2000s and the internet we have today. “GeoCities was not about self-promotion,” Bohnett told Gizmodo in an interview. “It was about sharing your interest and your knowledge.”