AI

Netflix Bullish on Gen AI for Games After Laying Off Human Game Developers (404media.co) 44

Netflix's gaming division is shifting focus to generative AI weeks after shuttering its premium game studio and laying off 35 developers, the company's newly appointed VP of GenAI for Games has announced. Mike Verdu, previously Vice President of Games, called the move a "once in a generation inflection point" that will "accelerate development" and create novel gaming experiences. The pivot follows the closure of Blue, Netflix's internal studio that had recruited veterans from major franchises including Call of Duty and God of War. "Pay no mind to uninformed speculation," Verdu wrote on LinkedIn, describing recent changes as a "planned transition."
Security

Is AI-Driven 0-Day Detection Here? (zeropath.com) 25

"AI-driven 0-day detection is here," argues a new blog post from ZeroPath, makers of a GitHub app that "detects, verifies, and issues pull requests for security vulnerabilities in your code."

They write that AI-assisted security research "has been quietly advancing" since early 2023, when researchers at the DARPA and ARPA-H's Artificial Intelligence Cyber Challenge demonstrated the first practical applications of LLM-powered vulnerability detection — with new advances continuing. "Since July 2024, ZeroPath's tool has uncovered critical zero-day vulnerabilities — including remote code execution, authentication bypasses, and insecure direct object references — in popular AI platforms and open-source projects." And they ultimately identified security flaws in projects owned by Netflix, Salesforce, and Hulu by "taking a novel approach combining deep program analysis with adversarial AI agents for validation. Our methodology has uncovered numerous critical vulnerabilities in production systems, including several that traditional Static Application Security Testing tools were ill-equipped to find..." TL;DR — most of these bugs are simple and could have been found with a code review from a security researcher or, in some cases, scanners. The historical issue, however, with automating the discovery of these bugs is that traditional SAST tools rely on pattern matching and predefined rules, and miss complex vulnerabilities that do not fit known patterns (i.e. business logic problems, broken authentication flaws, or non-traditional sinks such as from dependencies). They also generate a high rate of false positives.

The beauty of LLMs is that they can reduce ambiguity in most of the situations that caused scanners to be either unusable or produce few findings when mass-scanning open source repositories... To do this well, you need to combine deep program analysis with an adversarial agents that test the plausibility of vulnerabilties at each step. The solution ends up mirroring the traditional phases of a pentest — recon, analysis, exploitation (and remediation which is not mentioned in this post)...

AI-driven vulnerability detection is moving fast... What's intriguing is that many of these vulnerabilities are pretty straightforward — they could've been spotted with a solid code review or standard scanning tools. But conventional methods often miss them because they don't fit neatly into known patterns. That's where AI comes in, helping us catch issues that might slip through the cracks.

"Many vulnerabilities remain undisclosed due to ongoing remediation efforts or pending responsible disclosure processes," according to the blog post, which includes a pie chart showing the biggest categories of vulnerabilities found:
  • 53%: Authorization flaws, including roken access control in API endpoints and unauthorized Redis access and configuration exposure. ("Impact: Unauthorized access, data leakage, and resource manipulation across tenant boundaries.")
  • 26%: File operation issues, including directory traversal in configuration loading and unsafe file handling in upload features. ("Impact: Unauthorized file access, sensitive data exposure, and potential system compromise.")
  • 16%: Code execution vulnerabilities, including command injection in file processing and unsanitized input in system commands. ("Impact: Remote code execution, system command execution, and potential full system compromise.")

The company's CIO/cofounder was "former Red Team at Tesla," according to the startup's profile at YCombinator, and earned over $100,000 as a bug-bounty hunter. (And another co-founded is a former Google security engineer.)

Thanks to Slashdot reader Mirnotoriety for sharing the article.


The Almighty Buck

Disney and Apple Are Splitting Over App Store Fees (msn.com) 22

If you want to sign up for a subscription to Hulu or Disney+, don't bother taking out your iPhone. Disney is now telling would-be customers to pay for subscriptions on Disney's own site, instead of on Apple's App Store -- though people who've already started paying for either service via Apple can keep doing that. From a report: The two companies are still working together on some projects. But the App Store split does represent a rift between two longtime partners, so it's definitely worth noting.

Disney's rationale is clear here: When customers sign up for Disney subscription services via Apple, Apple takes up to 15% of the monthly fees those services generate. And Disney CEO Bob Iger has made it clear that he doesn't want to pay that anymore. "We have to look at the way we're distributing," Iger said at an investor conference in May. "Unlike Netflix, we distribute largely through third-party app stores. There's obviously an advantage to that to some extent, but there's a cost to that, too. And we're looking at that."

Television

Why is Apple So Bad at Marketing Its TV Shows? (fastcompany.com) 137

Speaking of streaming services, an anonymous reader shares a story that looks into Apple's entertainment offering: Ever since its launch in 2019, Apple TV+ has been carving out an identity as the new home for prestige shows from some of Hollywood's biggest names -- the kind of shows that sound natural coming out of Jimmy Kimmel's mouth in monologue jokes at the Emmys. While the company never provides spending details, Apple is estimated to have spent at least $20 billion recruiting the likes of Reese Witherspoon, M. Night Shayamalan, and Harrison Ford to help cultivate its award-worthy sheen. For all the effort Apple has expended, and for all the cultural excitement around Ted Lasso during its three-season run, the streaming service has won nearly 500 Emmys ... while attracting just 0.2% of total TV viewing in the U.S.

No wonder the company reportedly began reining in its spending spree recently. (Apple did not reply to a request for comment.) "It seems like Apple TV wants to be seen as a platform that's numbers-agnostic," says Ashley Ray, comedian, TV writer, and host of the erstwhile podcast TV I Say. "They wanna be known for being about the creativity and the love of making TV shows, even if nobody's watching them."

The experience of enjoying a new Apple TV+ series can often be a lonely one. Adventurous subscribers might see an in-network ad about something like last summer's Sunny, the timely, genre-bending Rashida Jones series about murderous AI, and give it a shot -- only to find that nobody else is talking about it in their social media feeds or around the company Keurig machine. Sure, the same could be said for hundreds of other streaming series in the post-monoculture era, but most streaming companies aren't consistently landing as much marquee talent for such a limited library. (Apple currently has 259 TV shows and films compared to Netflix's nearly 16,000.)

How is it possible for a streaming service to have as much high-pedigree programming as Apple TV+ does and so relatively few viewers, despite an estimated 25 million paid subscribers? How can shows starring Natalie Portman, Idris Elba, and Colin Farrell launch and even get renewed without ever quite grazing the zeitgeist? How does a show set in the same Monsterverse as Godzilla vs. Kong, and starring Kurt Russell and his roguishly charming son, not become a monster-size hit?

For many perplexed observers, the blame falls squarely on Apple's marketing efforts, or seeming lack thereof.

Games

Netflix Closes AAA Game Studio Before It Ever Released a Game (theverge.com) 23

The first cracks are starting to show in Netflix's push into gaming. The Verge: First reported in Game File and confirmed by Netflix, the streaming company has quietly closed of one of its studios, the first in the three years since the company began its foray into gaming.

According to Game File, the shuttered studio was known as Blue. In 2022, Netflix announced it hired former Overwatch executive producer Chacko Sonny to run the studio. Since then, Blue had brought on a number of game industry veterans with experience working on high profile franchises including Halo and God of War. Reportedly, Blue was developing a multi-platform AAA game for an original IP but was closed before the game could be announced or released.

Businesses

Netflix Raises Prices As Password Boost Fades (bbc.com) 40

Netflix has begun raising prices in several countries, including Japan, parts of Europe, and Africa, as it seeks to sustain growth following its crackdown on password sharing. While its recent financial results show strong revenue growth, the company faces challenges in finding new subscribers and aims to boost future growth through advertising and fresh content. The BBC reports: In its latest results, Netflix announced that it had added 5.1 million subscribers between July and September - ahead of forecasts but the smallest gain in more than a year. The company is under pressure to show investors what will power growth in the years ahead, as its already massive reach makes finding new subscribers more difficult. The last time Netflix saw signs of slowdown, in 2022, it launched measures to stop password sharing and said it would offer a new streaming option with advertisements.

The crackdown unleashed a new wave of growth. The firm has added more than 45 million new members since last year and has 282 million subscribers globally. Analysts also expect advertisements to eventually become big business for Netflix. For now, however, Netflix has said it remains "early days" and warned it did not expect it to start driving growth until next year, despite many subscribers opting for the ad-supported plan. The plan, which is the company's least expensive option, accounted for 50% of new sign-ups in the places where it is offered in the most recent quarter, Netflix said. Even without a boost from advertising, Netflix said revenue in the July-September period was up 15% compared with the same period last year, to more than $9.8 billion. Profit also rose from $1.6 billion in the same period last year to $2.3 billion.

The Courts

'Anne Frank' Copyright Dispute Triggers VPN, Geoblocking Questions At EU's Highest Court (torrentfreak.com) 98

An anonymous reader quotes a report from TorrentFreak: The Dutch Supreme Court has requested guidance from the EU's top court on geo-blocking, VPNs, and copyright in a case involving the online publication of Anne Frank's manuscripts. The CJEU's response has the potential to reshape the online content distribution landscape, impacting streaming platforms and other services that rely on geo-blocking. VPNs services will monitor the matter with great interest too. [...] While early versions are presumably in the public domain in several countries, the original manuscripts are protected by copyright in the Netherlands until 2037. As a result, the copies published by the Dutch Anne Frank Stichting, are blocked for Dutch visitors. "The scholarly edition of the Anne Frank manuscripts cannot be made available in all countries, due to copyright considerations," is the message disallowed visitors get to see.

This blocking effort is the result of a copyright battle. Ideally, Anne Frank Stichting would like to make the manuscripts available worldwide, but the Swiss 'Fonds' has not given permission for it to do so. And since some parts of the manuscript were first published in 1986, Dutch copyrights are still valid. In theory, geo-blocking efforts could alleviate the copyright concerns but, for the Fonds, these measures are not sufficient. After pointing out that people can bypass the blocking efforts with a VPN, it took the matter to court. Around the world, publishers and streaming services use geo-blocking as the standard measure to enforce geographical licenses. This applies to the Anne Frank Stichting, as well as Netflix, BBC iPlayer, news sites, and gaming platforms. The Anne Frank Fonds doesn't dispute this, but argued in court that people can circumvent these restrictions with a VPN, suggesting that the manuscripts shouldn't be published online at all. The lower court dismissed this argument, stating the defendants had taken reasonable measures to prevent access from the Netherlands. The Fonds appealed, but the appeal was also dismissed, and the case is now before the Dutch Supreme Court.

The Fonds argues that the manuscript website is (in part) directed at a Dutch audience. Therefore, the defendants are making the manuscripts available in the Netherlands, regardless of the use of any blocking measures. The defendants, in turn, argue that the use of state-of-the-art geo-blocking, along with additional measures like a user declaration, is sufficient to prevent a communication to the public in the Netherlands. The defense relied on the opinion in the GO4YU case, which suggests that circumventing geo-blocking with a VPN does not constitute a communication to the public in the blocked territory, unless the blocking is intentionally ineffective.

Television

Apple Rolls Back Its Big Plans to Release Movies in Theaters (bloomberg.com) 35

An anonymous reader shares a report: Apple is rethinking its movie strategy after the disappointing box office performance of several big-budget films, including Martin Scorsese's Killers of the Flower Moon, Napoleon, Argylle and Fly Me to the Moon. Apple canceled plans to release Wolfs -- an action comedy starring George Clooney and Brad Pitt -- in thousands of theaters globally. Instead, the picture made its debut in a limited number of venues before it became available on the Apple TV+ streaming service on Sept. 27. Apple plans to use a similar approach with the next few titles on its calendar, including the World War II drama Blitz. Apple, which previously had intended to spend about $1 billion annually on blockbusters for cinemas, won't return to the big screen with a wide, global theatrical release until June with F1 -- a film starring Pitt as a former Formula One driver who returns to racing to mentor a rising star.

[...] Apple is pulling back from theaters at the same time Netflix Inc. and Amazon are reworking their movie strategies. Earlier this year, Netflix hired producer Dan Lin to oversee its film studio, which had spent billions of dollars a year to produce more films than any other company in Hollywood. Yet Netflix struggled to control the quality and cost of its slate, which in some years approached 50 movies. For every hit, such as Bird Box, there were several misses. Lin's predecessor Scott Stuber also clashed with management over its strategy for movie theaters. Stuber wanted to release movies such as Scorsese's The Irishman and the Knives Out sequel Glass Onion widely in cinemas, but he couldn't persuade Netflix co-Chief Executive Officer Ted Sarandos. Lin aims to make fewer movies and develop more projects in-house to keep costs down. He has considered scrapping several of the more expensive projects in development at Netflix.

Television

Disney Officially Launches Password-Sharing Crackdown With Paid Sharing Program (hollywoodreporter.com) 22

Disney has officially launched its password and account-sharing crackdown, rolling out what it is calling its "paid sharing program" to users in the U.S. and in many regions around the world this week. The rollout follows the company sharing plans to crackdown on unauthorized usage on its streaming service earlier this year. From a report: The paid sharing program has a couple of options for users, per a blog post published Wednesday: People sharing an account with someone outside their household can add that person as an "Extra Member" for $6.99 per month for Disney+ Basic, or $9.99 for Disney+ Premium, both discounts to the normal retail price. Only one Extra Member will be allowed per account, and it is not available as part of the Disney Bundle. In addition, users sharing an account can also subscribe to Disney+ themselves, and can transfer an eligible profile to the new account to keep their watch history and settings. The password-cracking effort has helped Netflix boost its subscribers count in recent quarters.
Science

Researcher Wins Award For Debunking Longer Life Expectancies in 'Blue Zones' (theconversation.com) 63

Slashdot first covered Saul Justin Newman's work in 2019.

Now a senior research fellow at the Centre for Longitudinal Studies at University College London, Newman was recognized last week for research finding that most claims of people living over 105 are wrong. Newman's research was honored with an Ig Nobel Prize (awarded for research that makes people "laugh then think") — which led to a thought-provoking interview in the Conversation: Newman: In general, the claims about how long people are living mostly don't stack up. I've tracked down 80% of the people aged over 110 in the world (the other 20% are from countries you can't meaningfully analyse). Of those, almost none have a birth certificate. In the U.S. there are over 500 of these people; seven have a birth certificate. Even worse, only about 10% have a death certificate.

The epitome of this is blue zones, which are regions where people supposedly reach age 100 at a remarkable rate. For almost 20 years, they have been marketed to the public. They're the subject of tons of scientific work, a popular Netflix documentary, tons of cookbooks about things like the Mediterranean diet, and so on. Okinawa in Japan is one of these zones. There was a Japanese government review in 2010, which found that 82% of the people aged over 100 in Japan turned out to be dead. The secret to living to 110 was, don't register your death. [Newman says later that "In Okinawa, the best predictor of where the centenarians are is where the halls of records were bombed by the Americans during the war..."] The Japanese government has run one of the largest nutritional surveys in the world, dating back to 1975. From then until now, Okinawa has had the worst health in Japan. They've eaten the least vegetables; they've been extremely heavy drinkers....

With the Greeks, by my estimates at least 72% of centenarians were dead, missing or essentially pension-fraud cases... According to the Greek minister that hands out the pensions, over 9,000 people over the age of 100 are dead and collecting a pension at the same time. In Italy, some 30,000 "living" pension recipients were found to be dead in 1997. Regions where people most often reach 100-110 years old are the ones where there's the most pressure to commit pension fraud, and they also have the worst records.

So what's the truth on human longevity? "The question is so obscured by fraud and error and wishful thinking that we just do not know," Newman answers (suggesting physicists "develop a measure of human age that doesn't depend on documents.") In the end the truth may be much more ordinary. "Longevity is very likely tied to wealth. Rich people do lots of exercise, have low stress and eat well."

Newman also says that if the scientific community won't acknowledge their errors during his lifetime, "I guess I'll just get someone to pretend I'm still alive until that changes."

Thanks to long-time Slashdot reader schwit1 for sharing the news.
Movies

Amazon Joins the Motion Picture Association, Hollywood's Top Lobbying Group (engadget.com) 14

Amazon is joining the Motion Picture Association as its seventh member, alongside Paramount Pictures, Sony Pictures, Universal Studios, The Walt Disney Studios, Warner Bros. Discovery and Netflix. Engadget reports: Amazon was already involved with the MPA, having worked with its Alliance for Creativity and Entertainment, an anti-piracy coalition, as a governing board member since 2017. MGM (which Amazon bought in 2022) was previously an MPA member from 1928 until 2005. Amazon's involvement with the MPA speaks to the foothold that the company has in entertainment. The fact that Amazon and Netflix are both members also highlights the major influence of streaming over the industry at large. "The MPA is the global voice for a growing and evolving industry, and welcoming Prime Video & Amazon MGM Studios to our ranks will broaden our collective policymaking and content protection efforts on behalf of our most innovative and creative companies," Charles Rivkin, MPA chairman and CEO, said in a statement. "MPA studios fuel local economies, drive job creation, enrich cultures and bolster communities everywhere they work. With Prime Video & Amazon MGM Studios among our roster of extraordinary members, the MPA will have an even larger voice for the world's greatest storytellers."
The Courts

Former MoviePass CEO Mitch Lowe Pleads Guilty to Securities Fraud Conspiracy (variety.com) 40

Former MoviePass CEO Mitch Lowe pleaded guilty to securities fraud, admitting he misled investors about the viability of the company's $9.95-a-month movie subscription service, and faces up to five years in prison. His co-defendant, former Helios and Matheson CEO Ted Farnsworth, faces similar charges and is scheduled for trial in March 2025; Farnsworth has been in federal custody since August 2023 due to bond violations involving misuse of company funds. Variety reports: Farnsworth and Lowe were the architects of MoviePass' doomed all-you-can-watch offering, which resulted in hundreds of millions of dollars in investor losses in 2017 and 2018. Investigators found that Lowe tried to stem the losses by throttling the service, forcing high-volume users to reset their passwords and verify their tickets. The two men were charged in November 2022 on counts of wire fraud and securities fraud. According to Lowe's plea agreement, the government estimates the total losses from the scheme at $303 million -- though Lowe contends it is less than that. Lowe remains free on bond, and is due back in court in Miami on March 21 for a status conference. Lowe published a memoir in 2022 in which he reflected on the downfall of MoviePass, entitled "Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and Moviepass."
Sci-Fi

Netflix Shares First Six Minutes of New Anime Series 'Terminator Zero' (netflix.com) 66

"It's going to be violent," warns the creator of Terminator Zero, an eight-episode anime series premiering Thursday August 29th on Netflix. "It's going to be dark, it's going to be horrific, and it's going to be arresting."

And the Netflix blog has now shared the first six minutes online: In the world of Terminator, the future is never set, yet some things are guaranteed: The Terminator is still a cyborg that feels no remorse, pity, or fear. The anime series TERMINATOR ZERO, landing on Netflix on Aug. 29 — known to fans as Judgment Day — looks different from any incarnation of the Terminator franchise we've seen before, but you can tell from these opening six minutes that the brutal, sophisticated action will remain.

"I realized the first minutes of the show have to declare what it is," creator and executive producer Mattson Tomlin tells Tudum. A joint production between Skydance and the Japanese animation studio Production I.G, TERMINATOR ZERO has the challenge of drawing in both anime fans and fans of the Terminator series. "The way to do that was to have a sequence that had no dialogue, that was really planting a flag in letting everybody know this is going to be violent, it's going to be dark, it's going to be action-driven, it's going to be horrific, and it's going to be arresting," says Tomlin, who previously wrote Project Power for Netflix and is currently writing The Batman Part II. "That's just what it has to be."

The series follows "a new batch of characters who live in Japan in 1997," writes CBR — and in an interview the show's director said "There's a balance" when representing Japan's actual culture while keeping the show futuristic: One of the things that I really took for granted was guns. [Points to self] Dumb American over here had to write a scene where Eiko gets into a parking lot and smashes the window of a car, goes to the glove box, takes out a revolver, and it instantly gets flagged. [Other people working on the series] were like, "No, we don't have guns. What you are describing, that's over there. We're over here in civilization where that can't happen." That triggered a really fruitful and creatively challenging discussion about weapons. The military has guns and the police have guns. That's kind of it. So these characters have to arm themselves. How are they going to do it? What could we do? And that's why the Terminator has a crossbow. Eiko has all of these different weapons that she concocted from a hardware store. It was all born out of that.
Businesses

Tech Giants Fight Indian Telcos' Bid To Regulate Internet Services, Pay For Network Usage (techcrunch.com) 14

Global technology giants are pushing back against attempts by India's telecom networks to bring internet services under stricter regulation, rejecting arguments that such measures are necessary to create a "level playing field" and address national security concerns. From a report: The Asia Internet Coalition (AIC), a powerful industry body that represents Amazon, Apple, Google, Meta, Microsoft, Netflix and Spotify, has forcefully argued against inclusion of the so-called over-the-top (OTT) services in the proposed regulatory framework for telecom operators. In a submission to the Telecom Regulatory Authority of India (TRAI), the AIC said there are fundamental differences in technology, operations and functionality between OTT services and traditional telecom operations.

[...] This resistance comes in response to a coordinated push by India's top telecom operators -- Bharti Airtel, Reliance Jio and Vodafone Idea -- to bring OTT services under a new authorization framework. Jio, India's largest telecom operator with more than 475 million subscribers, along with other telco operators have recommended that OTT providers contribute to network development costs based on their traffic consumption, turnover and user base.

Businesses

The Era of Freeloading is Officially Over (cnn.com) 151

An anonymous reader shares a report: Once upon a time, you could have yourself a nice little Saturday of stocking up at Costco (using your sister's membership card, naturally), before hitting up a museum (free admission with your 15-year-old expired student ID) or settling into a reality TV binge sesh (streaming on your college roommate's ex-boyfriend's Netflix login). You wouldn't call it stealing, per se. Mooching, perhaps. Exploiting a loophole in a system of commercialized culture you didn't create but are forced to participate in -- and what could be more capitalist than that? But thanks to the fine-tuning of the tech that Corporate America uses to police subscriptions, those freeloading days are over.

Costco and Disney this month took a page from the Netflix playbook and announced they are cracking down on account sharers. So the next time you want to restock your Kirkland chocolate covered almond stash, you'll need to have an honest-to-God membership of your own that you scan at the door. Want to put on "Frozen" for the kids so you can have two hours to do literally anything else? You're going to need a Disney+ login associated with your household. The tech that tracks your IP address and can read your face has gotten more sophisticated, and, as the Wall Street Journal reported last week, retailers and streaming services are increasingly turning to status-verification tech that make it harder for folks to claim student discounts on services like Amazon Prime or Spotify beyond graduation.

Anime

Netflix, Crunchyroll Impacted by Data Leak, With Full Episodes of Anime Titles Released (thewrap.com) 15

An anonymous reader writes: Netflix and Crunchyroll titles leaked on Thursday, with full episodes of shows released on social media including the anticipated "Heartstopper" Season 3 and anime fare like "Arcane" and the Season 3 premiere of "Re:Zero."

The leak was first reported internationally, as fans spotted clips of unfinished footage on social media, "One of our post-production partners has been compromised and footage from several of our titles has unfortunately leaked online," a Netflix spokesperson said in a statement exclusively to TheWrap Thursday night. "Our team is aggressively taking action to have it taken down."

Television

Netflix To Hike Price Again By December, Jefferies Says 109

In a note to clients, seen by Slashdot, brokerage house Jefferies writes: Netflix's last price hike on the standard plan was in Jan 2022, its ad- supported plan remains the cheapest (among major players) in the industry, and its move into live sports increases pricing power - for these 3 reasons we suspect a price hike in Q4 or December of this year could be coming on the standard plan.

As stated in the Q4 2023 letter (following the announcement of WWE Raw coming in 2025): "As we invest in and improve Netflix, we'll occasionally ask our members to pay a little extra to reflect those improvements, which in turn helps drive the positive flywheel of additional investment." We believe Netflix has been positioning itself throughout this year for a year-end price hike. December / 2025 will have major content releases supporting a pricing increase including the Christmas NFL game, Squid Game 2 on Dec. 26th (season 1 - the #1 watched NFLX show of all time), WWE Raw starting Jan 2025, and Stranger Things 5 coming in 2025 (season 3 / 4 in top 10 of all-time).
AI

Nvidia Allegedly Scraped YouTube, Netflix Videos for AI Training Data 37

Nvidia scraped videos from YouTube, Netflix and other online platforms to compile training data for its AI products, 404 Media reported Monday, citing internal documents. The tech giant used this content to develop various AI projects, including its Omniverse 3D world generator and self-driving car systems, the report said. Some employees expressed concerns about potential legal issues surrounding the use of such content, the report said, adding that the management assured them of executive-level approval. Nvidia defended its actions, asserting they were "in full compliance with the letter and the spirit of copyright law" and emphasizing that copyright protects specific expressions rather than facts or ideas.
Television

Apple In Talks To Bring Ads To Apple TV+ (macrumors.com) 32

Following in the footsteps of competitors Netflix and Disney+, Apple is reportedly working on bringing advertisements to Apple TV+ through an ad-supported tier. MacRumors reports: Apple has apparently been in discussions with the UK's Broadcaster's Audience Research Board (BARB) to explore the necessary data collection techniques for monitoring advertising results. Currently, BARB provides viewing statistics for major UK networks including the BBC, ITV, Channel 4, and Sky, as well as Apple TV+ programming.

While BARB already monitors viewing time for Apple TV+ content, additional techniques are required to track advertising metrics accurately. This data is vital for advertisers to assess the reach and impact of their campaigns on the platform. In addition to the UK, Apple has also reportedly held similar discussions with ratings organizations in the United States. Apple has already included limited advertising in its live sports events, such as last year's Major League Soccer coverage, where ads were incorporated even for Season Pass holders. It is also notable that in March Apple hired Joseph Cady, a former advertising executive from NBCUniversal, to bolster its video advertising team.

Movies

Comic-Con 2024: New Doctor Who Series, 'Star Trek' Movie, Keanu Reeves, and a Red Hulk (polygon.com) 77

As Comic-Con hits San Diego, "part of the big news in 2024 is that the con won't have a corresponding virtual or online event this year," according to Polygon, "for the first time since 2019."

But there's still some big scifi media news, according to CNET's Comic-Con coverage: Disney revealed a new Doctor Who addition to the franchise that will jump back to the 1970s with the Sea Devils, an ancient group of beings who arise from the sea. Made in partnership with the BBC, the series... will air on Disney Plus, where fans can currently stream season 14 of Doctor Who starring Ncuti Gatwa.
And there's also an upcoming Doctor Who Christmas special.

Meanwhile, Saturday night, USA Today ran a special article with late-breaking announcements about Marvel's Cinematic Universe: Marvel has already won Comic-Con, with a raucous screening of "Deadpool & Wolverine" followed by a high-tech drone show, and the box office, with the new movie on track to have one of the best openings of all time... Robert Downey Jr. returns to the MCU as Doctor Doom in Avengers: Doomsday. Kevin Feige says the Fantastic Four will be in the next two Avengers movies... And here comes the Fantastic Four [movie] a year from now. It starts filming Tuesday in the UK...
The article says Marvel's Fantastic Four presentation included "a Fantasti-Car that hovers across the stage — and that castmembers also appeared from the upcoming Thunderbolts* movie.

More geeky news:
  • Amazon Prime showed a new four-minute trailer with clips from season two of its J.R.R. Tolkein prequel, "The Rings of Power". (And there was also a three-minute blooper reel for Season 4 of Prime's superhero-themed series, "The Boys".)
  • Paramount+ showed a trailer for the Star Trek universe's first streaming movie, Section 31. There was also a trailer for season 5 of the animated comedy Star Trek: Lower Decks — plus a particularly strange clip from the fourth season of Star Trek: Strange New Worlds.
  • Next February will see the release of Captain America: Brave New World, in which the Incredible Hulk may get some competition from Harrison Ford, who's been cast as the Red Hulk.

But things got a little too real Friday when a fire at a nearby steakhouse forced the evacuation of the immersive "Penguin Lounge" — which was promoting Max's new prequel series to 2022's movie The Batman.


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