An anonymous reader quotes a report from The Verge: In the spring of 2022, Twitter considered making a radical change to the platform. After years of quietly allowing adult content on the service, the company would monetize it. The proposal: give adult content creators the ability to begin selling OnlyFans-style paid subscriptions, with Twitter keeping a share of the revenue. Had the project been approved, Twitter would have risked a massive backlash from advertisers, who generate the vast majority of the company's revenues. But the service could have generated more than enough to compensate for losses. OnlyFans, the most popular by far of the adult creator sites, is projecting $2.5 billion in revenue this year -- about half of Twitter's 2021 revenue -- and is already a profitable company.

Some executives thought Twitter could easily begin capturing a share of that money since the service is already the primary marketing channel for most OnlyFans creators. And so resources were pushed to a new project called ACM: Adult Content Monetization. Before the final go-ahead to launch, though, Twitter convened 84 employees to form what it called a "Red Team." The goal was "to pressure-test the decision to allow adult creators to monetize on the platform, by specifically focusing on what it would look like for Twitter to do this safely and responsibly," according to documents obtained by The Verge and interviews with current and former Twitter employees. What the Red Team discovered derailed the project: Twitter could not safely allow adult creators to sell subscriptions because the company was not -- and still is not -- effectively policing harmful sexual content on the platform.

"Twitter cannot accurately detect child sexual exploitation and non-consensual nudity at scale," the Red Team concluded in April 2022. The company also lacked tools to verify that creators and consumers of adult content were of legal age, the team found. As a result, in May -- weeks after Elon Musk agreed to purchase the company for $44 billion -- the company delayed the project indefinitely. If Twitter couldn't consistently remove child sexual exploitative content on the platform today, how would it even begin to monetize porn? Launching ACM would worsen the problem, the team found. Allowing creators to begin putting their content behind a paywall would mean that even more illegal material would make its way to Twitter -- and more of it would slip out of view. Twitter had few effective tools available to find it. Taking the Red Team report seriously, leadership decided it would not launch Adult Content Monetization until Twitter put more health and safety measures in place. "Twitter still has a problem with content that sexually exploits children," reports The Verge, citing interviews with current and former staffers, as well as 58 pages of internal documents. "Executives are apparently well-informed about the issue, and the company is doing little to fix it."

"While the amount of [child sexual exploitation (CSE)] online has grown exponentially, Twitter's investment in technologies to detect and manage the growth has not," begins a February 2021 report from the company's Health team. "Teams are managing the workload using legacy tools with known broken windows. In short, [content moderators] are keeping the ship afloat with limited-to-no-support from Health."

Part of the problem is scale while the other part is mismanagement, says the report. "Meanwhile, the system that Twitter heavily relied on to discover CSE had begun to break..."

An anonymous reader quotes a report from The Register: Google in November will prohibit Android VPN apps in its Play store from interfering with or blocking advertising, a change that may pose problems for some privacy applications. The updated Google Play policy, announced last month, will take effect on November 1. It states that only apps using the Android VPNService base class, and that function primarily as VPNs, can open a secure device-level tunnel to a remote service. Such VPNs, however, cannot "manipulate ads that can impact apps monetization."

The rules appear to be intended to deter data-grabbing VPN services, such as Facebook's discontinued Onavo, and to prevent ad fraud. The T&Cs spell out that developers must declare the use of VPNservice in their apps' Google Play listing, must encrypt data from the device to the VPN endpoint, and must comply with Developer Program Policies, particularly those related to ad fraud, permissions, and malware.

Blokada, a Sweden-based maker of an ad-blocking VPN app, worries this rule will hinder at least the previous iteration of its software, v5, and other privacy-oriented software. "Google claims to be cracking down on apps that are using the VPN service to track user data or rerouting user traffic to earn money through ads," Reda Labdaoui, marketing and sales manager at Blokada, wrote last week in a a forum post. "However, these policy changes also apply to apps that use the service to filter traffic locally on the device." Labdaoui suggests Blokada v6, which launched in June, should not be affected because it does filtering in the cloud without violating Google's device policies. But other apps may not be so fortunate.

Over the past year, crypto companies like FTX, Coinbase and Crypto.com have shelled out tens of millions of dollars to attract new customers. "Fortune favors the brave," Matt Damon famously said in a Crypto.com TV spot as he tried to induce Americans to open their digital wallets. Now a core metric of how successful they were has been returned, and experts say it's an eye-opening one: not successful at all. From a report: The number of people who invested in crypto has not expanded since last September before the push began, according to a new study led by Pew Research Center. The results, released Tuesday, build off an initial survey in September. Back then, Pew researchers asked 10,371 Americans if they have "ever invested in, traded, or used a cryptocurrency." Some 16 percent said they had. Last month, the nonprofit asked another sample group -- slightly smaller, at 6,034 Americans -- the same question. The number hadn't grown, with the same 16 percent saying they had at some point invested or traded in the alternate currency.

The results suggest that, despite numerous splashy campaigns by crypto interests, the great majority of Americans remain immune to their sales pitches. "It's pretty striking that for all the spectacular commotion around crypto in the last year, the number of people who invest or trade in crypto didn't budge," said Lee Rainie, Pew Research Center's director of internet and technology research, who spearheaded the study. "Attempts to bring in new buyers to the market didn't seem to move the needle at all."

New research claims that of five major Big Tech firms, Google tracks more private data about users than any other -- and Apple tracks the least. AppleInsider reports: Apple has previously introduced App Tracking Transparency specifically to protect the privacy of users from other companies. However, a new report says that Apple is also avoiding doing any more tracking itself than is needed to run its services. According to StockApps.com, Apple "is the most privacy-conscious firm out there." "Apple only stores the information that is necessary to maintain users' accounts," it continues. "This is because their website is not as reliant on advertising revenue as are Google, Twitter, and Facebook."

The StockApps.com report does not list what it describes as the "data points" that Big Tech firms collect for every user. However, it says they include location details, browser history, activity on third-party websites, and in Google's case, also emails in Gmail. It also doesn't detail its methodology, but does say that it used marketing firm digitalinformationworld to investigate Apple, Amazon, Facebook, Google, and Twitter. Of these five, Google reportedly tracks 39 separate data points per user, while Apple tracks only 12. Unexpectedly, Facebook is stated as tracking only 14 data points, while Amazon tracks 23, and Twitter tracks 24.

An anonymous reader quotes a report from Reuters: Google has breached a European Union court ruling by sending unsolicited advertising emails directly to the inbox of Gmail users, Austrian advocacy group noyb.eu said on Wednesday in a complaint filed with France's data protection watchdog. The Alphabet unit, whose revenues mainly come from online advertising, should ask Gmail users for their prior consent before sending them any direct marketing emails, noyb.eu said, citing a 2021 decision by the Court of Justice of the European Union (CJUE).

While Google's ad emails may look like normal ones, they include the word "Ad" in green letters on the left-hand side, below the subject of the email, noyb.eu said in its complaint. Also, they do not include a date, the advocacy group added. "It's as if the postman was paid to remove the ads from your mailbox and put his own instead," said Romain Robert, program director at noyb.eu, with reference to Gmail's anti-spam filters that put most unsolicited emails in a separate folder. While any CNIL decision would be only applicable in France, it could compel Google to review its practices in the region.

Last month an SFGate.com columnist explored plans for San Francisco's first NFT-based restaurant, an "ostentatious Japanese-themed restaurant and private club" featuring a members-only Sho Club Sky Lounge. What's more galling than the repeated use of the terms "immersive" and "experiential" to describe an actual restaurant is the fact that, as the group's website proudly proclaims, the astronomically expensive and exclusive eatery "is the only rooftop restaurant located on the Salesforce Transit Center's roof." As downtown San Francisco suffers through soaring homelessness, vacant storefronts and a deadly fentanyl epidemic, the idea of its newest public space only providing food for those willing to spend exorbitant sums is brazen. In a terrifying J.G. Ballard-like dystopian metaphor come to life, the private lounge, which will charge a top-tier membership fee of $300,000 a pop... will be situated 70 feet above surrounding homeless encampments. [The cheapest membership tier is available for a one-time fee of $7,500.]

In maybe a projection of the venture's deficits, the most common word used in interviews and marketing blurbs surrounding the decidedly exclusionary club is "community." The word, adored in the crypto world, is used relentlessly in all of Sho marketing materials, as though if said enough times this ultra-bourgeois establishment under the bright lights of Salesforce Tower's beaming helmet will somehow magically help the working man under Sauron's gaze.... Outside of the private members lounge, the restaurant will be open to the public. Sho told SFGATE over email that the number of seats and tables available to the public is not available at this time....

It's a smug celebration of the widening chasm of wealth disparity, planted in a time and a city that needs just the opposite.
Marketing materials note that paid memberships "will be minted on the Ethereum blockchain. As an NFT, the SHO Club membership will be an asset to the holder, publicly verifiable, and can later be sold or transferred on the secondary market."

So Friday SFGate.com paid another visit to "the empty husk of the building that will, if all goes smoothly, soon sell NFT memberships between $7,500 and $300,000 to join a hospitality club at a yet-to-be-constructed Japanese fine-dining restaurant in the middle of Salesforce Park." (Predicted grand opening date: September/October 2023.) The public will have allocated reservations too, [CEO Joshua] Sigel said, without revealing numbers. "Then what's the selling point for a membership?" a reporter interjected. There will be special events, a monthly membership dinner for certain tiers, and concierge service, among other benefits, Sigel said... Sigel said there's "fantastic" interest in Sho Club memberships, that they've had thousands of sign-ups on their website, and they anticipate rolling out a private NFT sale next week, followed by a public sale in mid- to late September....

Inevitably came web3 talk. Once the 3,275 NFTs memberships are sold, that's it, no more. If you want to become a member after that, you'll have to obtain a Sho Group NFT on OpenSea, a secondary market for NFTs.... Sho Group will get a 10% kickback on any secondary market sales of NFTs. A reporter astutely asked how the restaurant will keep tabs on who its new members are, once the NFTs start exchanging hands. In other words: What happens when a genuine piece of s — t snags a secondary market membership? Sigel assured us the restaurant will have a terms and conditions agreement to deal with unruly forces....

Someone abruptly asked Sigel if he'll be helping the homeless, a non sequitur of epic proportions that does, in fairness, loom over everything related to this fancy restaurant located in an ostensibly public park. "Great question," he started, announcing that in the next few weeks, his group will be rolling out a foundation of some kind. "For those who know Sho and I well, giving back and supporting the community is a very big thing for us. You specifically asked about the homeless — I have a family member who's homeless. It's near and dear to my heart, in terms of serving not only the unhoused, but also those who are in need of food."

MIT Technology Review obtained Prince's investor presentation for the "RedPill Phone," which promises more than it could possibly deliver. From the report: Erik Prince's pitch to investors was simple -- but certainly ambitious: pay just 5 million euros and cure the biggest cybersecurity and privacy plagues of our day. The American billionaire -- best known for founding the notorious private military firm Blackwater, which became globally infamous for killing Iraqi civilians and threatening US government investigators -- was pushing Unplugged, a smartphone startup promising "free speech, privacy, and security" untethered from dominant tech giants like Apple and Google. In June, Prince publicly revealed the new phone, priced at $850. But before that, beginning in 2021, he was privately hawking the device to investors -- using a previously unreported pitch deck that has been obtained by MIT Technology Review. It boldly claims that the phone and its operating system are "impenetrable" to surveillance, interception, and tampering, and its messenger service is marketed as "impossible to intercept or decrypt."

Boasting falsely that Unplugged has built "the first operating system free of big tech monetization and analytics," Prince bragged that the device is protected by "government-grade encryption." Better yet, the pitch added, Unplugged is to be hosted on a global array of server farms so that it "can never be taken offline." One option is said to be a server farm "on a vessel" located in an "undisclosed location on international waters, connected via satellite to Elon Musk's StarLink." An Unplugged spokesperson explained that "they benefit in having servers not be subject to any governmental law." The Unplugged investor pitch deck is a messy mix of these impossible claims, meaningless buzzwords, and outright fiction. While none of the experts I spoke with had yet been able to test the phone or read its code, because the company hasn't provided access, the evidence available suggests Unplugged will fall wildly short of what's promised.

[...] The UP Phone's operating system, called LibertOS, is a proprietary version of Google's Android, according to an Unplugged spokesperson. It's running on an unclear mix of hardware that a company spokesperson says they've designed on their own. Even just maintaining a unique Android "fork" -- a version of the operating system that departs from the original, like a fork in the road -- is a difficult endeavor that can cost massive money and resources, experts warn. For a small startup, that can be an insurmountable challenge. [...] Another key issue is life span. Apple's iPhones are considered the most secure consumer device on the market due in part to the fact that the company offers security updates to some of its older phones for six years, longer than virtually all competitors. When support for a phone ends, security vulnerabilities go unaddressed, and the phone is no longer secure. There is no information available on how long UP Phones will receive security support. "There are two things happening here," says Allan Liska, a cyberintelligence analyst at the cybersecurity firm Recorded Future. "There are the actual attempts to make real secure phones, and then there is the marketing BS. Distinguishing between those two can be really hard."

"When I worked in US intelligence, we [penetrated] a number of phone companies overseas," says Liska. "We were inside those phone companies. We could easily track people based on where they connected to the towers. So when you talk about being impenetrable, that's wrong. This is a phone, and the way that phones work is they triangulate to cell towers, and there is always latitude and longitude for exactly where you're sitting," he adds. "Nothing you do to the phone is going to change that."

The UP Phone is due out in November 2022.

Matt Damon's pitch to invest in crypto has disappeared from US television sets. Same goes for glitzy commercials starring LeBron James and Tom Brady. From a report: The drop in national TV marketing by the industry in the US has coincided with the selloff in Bitcoin and other crypto assets, according to the TV-ad measurement company ISpot.tv, which tracks the spots. Damon's commercial for Crypto.com, which ends with him uttering "fortune favors the brave," last aired in February during the Super Bowl. The four-month national campaign cost an estimated $65 million, according to ISpot, exceeding the outlays by others in investment services, including giants such as Fidelity and Vanguard, over the same stretch.

"Ad sellers shouldn't expect growth in this vertical the remainder of the year due to the crash in crypto valuations and emerging allegations of fraud among companies in the crypto market," said Eric Haggstrom, director of business intelligence at Advertiser Perceptions, an industry researcher. "Crypto has been a boom and bust industry since its inception, and advertising budgets will follow the same trajectory." Spending by major crypto firms, including the trading platforms Crypto.com, Coinbase and FTX, fell to $36,000 in July in the US, according to ISpot. That's the lowest monthly total since January 2021 and is down from a high of $84.5 million in February, when the industry flooded the airwaves around the Super Bowl.

A data-marketing and analytics company has sued the Federal Trade Commission, saying the agency is wrongly threatening to sue it for marketing geolocation data that might be used to track consumer visits to sensitive locations such as abortion clinics. From a report: The lawsuit by Kochava was filed on Friday in U.S. District Court in Idaho, where the company is based. The FTC didn't immediately respond to requests for comment. The commission announced last week that it would begin considering rules to protect the privacy of a range of consumer data. The Kochava case represents an early salvo in what could be a lengthy battle over the privacy of some online healthcare data. In June, the U.S. Supreme Court eliminated the constitutional right to an abortion, overturning the 1973 Roe v. Wade decision and leaving the question of abortion's legality to the states. In response, President Biden issued an executive order encouraging the FTC to take new actions to protect consumers' privacy when they seek information about reproductive health.

The world's largest smartphone market is in deep trouble. China saw a 14.7% decline in phone shipments in the second quarter, according to research firm IDC. And multibillion-dollar pillars of the industry like Xiaomi Corp., Vivo and Oppo all reported steep sales declines. From a report: Many factors drove the fall, including a strict Covid Zero policy that torpedoed demand, but the bigger issue is one that's long been feared by the country's smartphone makers. China's 10-year-plus smartphone boom, fueled by new buyers and ceaseless upgrades, is likely coming to an end. China was eager to become a mobile nation a decade ago. It used state capital to build 4G base stations in almost every village, enabling brands like Oppo and Vivo to sell chic-looking devices to hundreds of millions of people in rural areas, most of whom had never tried a touchscreen. Apple, Samsung Electronics and Motorola pursued tech-savvy city dwellers with more expensive options. (Although the latter two quickly fell out of the game due to product flaws, marketing missteps and geopolitical pressures.)

More recently, smartphone makers saw an opportunity as China pushed toward advanced 5G networks. But few saw the trouble already brewing. A key problem is that China's massive smartphone market has become highly saturated. The country has more than 1.6 billion active mobile phone accounts by the end of last year compared to its 1.4 billion population. The penetration rate is well above the global average and has led to fierce competition. The need to replace phones has also dwindled. The life cycles of smartphones are getting longer, and can be stretched when the economy isn't doing well. The price of 5G service has prompted many people in China to simply keep their adequate 4G subscriptions.

LinkedIn has laid off all the employees on the professional social network's global events marketing team amid continued economic uncertainty and layoffs at parent company Microsoft earlier this week. From a report: While a LinkedIn spokesperson did not disclose the exact number of employees affected, they confirmed the entire team was laid off. Affected employees are being encouraged to apply for roles on a new internal team focused on creating virtual, hybrid, and in-person experiences. "The events space has changed so much, and broadly speaking, this new team will focus on creating experiences across virtual, hybrid, and in-person to bring people together," the LinkedIn spokesperson told Insider. Chuck Jones, a senior event marketing manager on LinkedIn's global event marketing team, posted about the layoffs on LinkedIn on Wednesday.

Mailchimp appears to have suspended the accounts of several crypto-related firms, according to the affected outlets. Crypto firms on the chopping board include intelligence platform Messari. From a report: Founder Ryan Selkis posted on Twitter revealing the suspension and expressing his disappointment. Crypto wallet provider Edge, NFT artist Ocarina, and Jesse Friedland -- the founder of NFT collection Cryptoon Goonz -- are among prominent names that appear to have had their accounts suspended in the last several weeks, according to the Decrypt report.

Groupon confirmed to TechCrunch that it's laid off more than 500 of its employees -- 15% of its 3,416-person headcount. It's also re-organizing the company to focus "only on mission-critical activities and leaning on more external support." From the report: "Our overall business performance is not at the levels we anticipated and we are taking decisive actions to improve our trajectory," CEO Kedar Deshpande said in a statement provided to TechCrunch. The chief executive says that the layoffs, as well as a reinvestment in marketing and initiatives that drive customer purchase frequency, will set the company up to generate positive cash flow by the end of 2022.

In a letter to staff, Deshpande said that Groupon is reducing its North America sales teams to focus on "self-service merchant acquisition capabilities." It is also re-organizing the company to focus "only on mission-critical activities and leaning on more external support." "In addition, we are proposing to reduce cloud infrastructure and support functions as we wrap up cloud migrations." Groupon is also closing its Australia Goods business, more than a decade after launching there in the first place. Finally, Groupon said that it will "rationalize" its real estate footprint to be more in line with hybrid work. "Over the past few years, the number of Groupon shoppers has fallen sharply," adds TechCrunch. "According to Statista, 22.2 million visitors to the company's site purchased at least one offer in Q1 2022, down from nearly 54 million in Q4 2014."

The report notes that these cuts aren't as large as the ones made in 2020 when Groupon said it would lay off or furlough 2,800 employees following the COVID-19 pandemic.

Burger King has just emailed thousands of customers with a blank order email receipt. The Verge reports: The blank emails started appearing at around 12:15AM ET, leaving Burger King customers confused whether the company has been breached by a hungry hacker attempting a midnight feast, or if the emails are simply a giant whopper of a mistake. Twitter users were quick to turn to the social network in a state of confusion over the blank emails, with some even receiving two Burger King emails in an apparent double whopper of a mistake. The order emails are totally blank, and were sent by Burger King's main promotional marketing email address.

After this story was published, an email from "BK PR Team" responded to our request for more information, claiming the issue was "the result of an internal processing error." We have asked for a specific individual to attribute the information to.

Mobile app marketing company AppLovin on Tuesday made a $17.54 billion all-stock offer to buy online gaming business Unity Software. From a report: Palo Alto-based AppLovin said the deal would have an enterprise value of about $20 billion, an 18% premium on San Francisco-based Unity's Monday closing price. AppLovin said in a news release that its offer would create a company with a combined market cap of about $35 billion. The non-binding offer appears to be aimed at warding off potential damage to AppLovin's business by a plan Unity announced about a month ago to buy Israel-based app monetization company ironSource for $4.4 billion. A number of Unity shareholders and game developers have reportedly expressed dissatisfaction with the IronSource deal, which may help AppLovin win support for its offer. While Unity investors would hold 55% of shares in the combined company, AppLovin's would have 51% of the voting power. Unity chief John Riccitiello would be CEO under the proposal and AppLovin chief Adam Foroughi would be chief operating officer. A Unity spokesperson acknowledged the offer in a neutral statement the company issued on Tuesday morning, saying, "We have received the offer from AppLovin and our board will thoroughly evaluate it."

After layoffs at Oracle, Business Insider spoke to current and former employees, learning that some marketing teams reportedly saw their headcount "slashed by anywhere from 30% to 50%."

One former marketing employee complained that "It's just a horrible environment left. It's complete chaos...." "The common verb to describe Oracle's Advertising and Customer Experience team is that they were obliterated," said a person who works at Oracle. Insider was unable to determine exactly how many ACX employees were cut, but one person familiar said it may have reached 80% of the division... "There's no marketing anymore," a senior marketing leader who was laid off on Monday told Insider. "We're not even supposed to say we're in marketing because there is no marketing division...." One recently laid off marketing leader told Insider that their team was cut in half, and no successor has been appointed to take their place. "My team is texting me; they still have no idea who they work for," the person said. "No one told them I was gone, so they're just floating in the wind...."

While the company is known for cutting workers every year, some employees said they were shocked by how many senior, experienced, and high-performing staffers were let go on Monday. For example, Oracle's code base is so complicated that it can take years before engineers are fully up to speed with how everything works, and workers with over a decade of experience were cut, some employees said.

Other employees who were laid off in recent months have said they're furious they were cut before their restricted stock units were scheduled to vest, costing them tens of thousands of dollars in expected compensation. "It's just deplorable," said a recently-laid off marketing leader whose primary compensation package included stock. "I know there were people on medical leave laid off. I know people on parental leave that were laid off."
The article points out that in June Oracle also reported $191 million on restructuring costs for the previous fiscal year — and another $431 million for the year before. ("Oracle did not respond to requests for comment from Insider at the time of publication.")

A recently laid-off marketing employee told the site that "We've been kind of working like zombies the last couple of weeks because there's just this sense of 'What am I doing here?"

Thanks to long-time Slashdot reader SpzToid for sharing the article.

Robinhood is letting go of nearly a quarter of its staff, CEO Vlad Tenev said in a message posted to the company's blog. The Verge reports: "As part of a broader company reorganization into a General Manager (GM) structure, I just announced that we are reducing our headcount by approximately 23%," Tenev wrote. "While employees from all functions will be impacted, the changes are particularly concentrated in our operations, marketing, and program management functions." Robinhood's chief product officer Aparna Chennapragada is also stepping down from her post as part of the restructuring, according to a filing (PDF) with the Securities and Exchange Commission, though she'll "remain employed in an advisory role to the CEO or his designee through January 2, 2023." Chennapragada joined the company from Google in March 2021.

The announcements came as Robinhood released its Q2 2022 earnings information a day earlier than scheduled, reporting total revenue of $318 million over the three months, which is 44 percent lower than the same period in 2021. In April, Robinhood said it planned to cut 9 percent of its full-time staff, but "this did not go far enough," Tenev said. The company had staffed up assuming that the increased trading after things like the GameStonk phenomenon and bullish crypto markets would carry into 2022 but has run into the headwinds of inflation and the so-called "crypto winter" that are affecting other companies. Those who are affected by the cuts will be able to stay at Robinhood through October 1st at their regular pay and benefits alongside a severance package, Tenev says.

Democratic lawmakers are piling pressure on data brokers to stop collecting information on pregnant people in order to protect those seeking abortions. They're not having much luck. From a report: For years, brokers have sold datasets on millions of expectant parents from their trimester status to their preferred birth methods. Now that the Supreme Court has overturned Roe v. Wade, that same data is becoming a political issue, with abortion-rights groups warning that states with abortion bans are likely to weaponize it. In the three months since POLITICO reported the draft opinion against Roe, numerous congressional Democrats have sent letters to data brokers urging them to stop the practice, promised to interrogate the companies about their collections and introduced bills to restrict reproductive health data from being collected and sold.

But in the absence of federal data privacy legislation or any likely chance of it getting the support needed to pass, many brokers aren't taking heed. POLITICO found more than 30 listings from data brokers offering information on expecting parents or selling access to those people through mass email blasts. Twenty-five of them were updated after the Supreme Court's ruling on Roe v. Wade on June 24. Exact Data, a data broker that offers names, emails and mailing addresses of more than 23,000 expecting parents, updated its inventory as recently as August 1. PK List Marketing also updated its "She's Having a Baby - PRENATAL Mailing List" on August 1, according to its listing on NextMark, a directory of marketing email lists.

Just five weeks before his death in 2001, Douglas Adams made a mind-boggling pronouncement. "We are participating in a 3.5 billion-year program to turn dumb matter into smart matter..." He gave the keynote address for an embedded systems conference at San Francisco's Moscone Center... Adams dazzled the audience with a vision of a world where information devices are ultimately "as plentiful as chairs...." When the devices of the world were networked together, they could create a "soft earth" — a shared software model of the world assembled from all the bits of data. Communicating in real time, the soft earth would be alive and developing — and with the right instruments, humankind could just as easily tap into a soft solar system.
It's 21 years later, in a world where the long-time global software company Bohemia Interactive Simulations claims to be "at the forefront of simulation training solutions for defense and civilian organizations." And writing in VentureBeat, their chief commercial officer argues that "We do not yet have a shared imagination for the metaverse and the technology required to build it," complaining that big-tech companies "want to keep users reliant on their tech within a closed, commercialized ecosystem." I envision an open virtual world that supports thousands of simultaneous players and offers valuable, immersive use cases.

The scope of this vision requires an open cloud architecture with native support for cloud scalability. By prioritizing cloud development and clear goal-setting, military organizations have taken significant leaps toward building an actual realization of this metaverse. In terms of industry progress towards the cloud-supported, scalable metaverse, no organization has come further than the U.S. Army.

Their Synthetic Training Environment (STE) has been in development since 2017. The STE aims to replace all legacy simulation programs and integrate different systems into a single, connected system for combined arms and joint training. The STE fundamentally differs from traditional, server-based approaches. For example, it will host a 1:1 digital twin of the Earth on a cloud architecture that will stream high fidelity (photo-realistic) terrain data to connected simulations. New terrain management platforms such as Mantle ETM will ensure that all connected systems operate on exactly the same terrain data. For example, trainees in a tank simulator will see the same trees, bushes and buildings as the pilot in a connected flight simulator, facilitating combined arms operations.

Cloud scalability (that is, scaling with available computational power) will allow for a better real-world representation of essential details such as population density and terrain complexity that traditional servers could not support. The ambition of STE is to automatically pull from available data resources to render millions of simulated entities, such as AI-based vehicles or pedestrians, all at once.... [D]evelopers are creating a high-fidelity, digital twin of the entire planet.

Commercial metaverses created for entertainment or commercial uses may not require an accurate representation of the earth.... Still, the military metaverse could be a microcosm of what may soon be a large-scale, open-source digital world that is not controlled or dominated by a few commercial entities....

STE success will pave the way for any cloud-based, open-source worlds that come after it, and will help prove that the metaverse's value extends far beyond that of a marketing gimmick.

An ongoing cybercriminal operation is targeting digital marketing and human resources professionals in an effort to hijack Facebook Business accounts using a newly discovered data-stealing malware. TechCrunch reports: Researchers at WithSecure, the enterprise spin-off of security giant F-Secure, discovered the ongoing campaign they dubbed Ducktail and found evidence to suggest that a Vietnamese threat actor has been developing and distributing the malware since the latter half of 2021. The firm added that the operations' motives appear to be purely financially driven. The threat actor first scouts targets via LinkedIn where it selects employees likely to have high-level access to Facebook Business accounts, particularly those with the highest level of access. The threat actor then uses social engineering to convince the target to download a file hosted on a legitimate cloud host, like Dropbox or iCloud. While the file features keywords related to brands, products, and project planning in an attempt to appear legitimate, it contains data-stealing malware that WithSecure says is the first malware that they have seen specifically designed to hijack Facebook Business accounts.

Once installed on a victim's system, the Ducktail malware steals browser cookies and hijacks authenticated Facebook sessions to steal information from the victim's Facebook account, including account information, location data, and two-factor authentication codes. The malware also allows the threat actor to hijack any Facebook Business account that the victim has sufficient access to simply by adding their email address to the compromised account, which prompts Facebook to to send a link, via email, to the same email address. The recipient -- in this case, the threat actor -- then interacts with the emailed link to gain access to that Facebook Business. The threat actors then leverage their new privileges to replace the account's set financial details in order to direct payments to their accounts or to run Facebook Ad campaigns using money from the victimized firms.