Besides investigations into Cruise and Waymo, America's National Highway Traffic Safety Administration (NHTSA) also announced it's examining two rear-end collisions between motorbikes and Amazon's steering wheel-free Zoox vehicles being tested in San Francisco, Seattle, and Las Vegas.

This means all three major self-driving vehicle companies "are facing federal investigations over potential flaws linked to dozens of crashes," notes the Washington Post, calling it "a sign of heightened scrutiny as the fledging industry lays plans to expand nationwide." The industry is poised for growth: About 40 companies have permits to test autonomous vehicles in California alone. The companies have drawn billions of dollars in investment, and supporters say they could revolutionize how Americans travel... Dozens of companies are testing self-driving vehicles in at least 10 states, with some offering services to paying passengers, according to the Autonomous Vehicle Industry Association. The deployments are concentrated in a handful of Western states, especially those with good weather and welcoming governors.

According to a Washington Post analysis of California data, the companies in test mode in San Francisco collectively report millions of miles on public roads every year, along with hundreds of mostly minor collisions. An industry association says autonomous vehicles have logged a total of 70 million miles, a figure that it compares with 293 trips to the moon and back. But it's a tiny fraction of the almost 9 billion miles that Americans drive every day. The relatively small number of miles the vehicles have driven makes it difficult to draw broad conclusions about their safety.
Key quotes from the article:

• "Together, the three investigations opened in the past year examine more than two dozen collisions potentially linked to defective technology. The bulk of the incidents were minor and did not result in any injuries..."

• "But robotic cars are still very much in their infancy, and while the bulk of the collisions flagged by NHTSA are relatively minor, they call into question the companies' boasts of being far safer than human drivers..."

• "The era of unrealistic expectations and hype is over," said Matthew Wansley, a professor at the Cardozo School of Law in New York who specializes in emerging automotive technologies. "These companies are under a microscope, and they should be. Private companies are doing an experiment on public roads."

• "Innocent people are on the roadways, and they're not being protected as they need to be," said Cathy Chase, the president of Advocates for Highway and Auto Safety.

An anonymous reader quotes a report from The Register: The Federal Trade Commission (FTC) has shared data on the most impersonated companies in 2023, which include Best Buy, Amazon, and PayPal in the top three. The federal agency detailed the top ten companies scammers impersonate and how much they make depending on the impersonation. By far the most impersonated corp was Best Buy and its repair business Geek Squad, with a total of 52k reports. Amazon impersonators came in second place with 34k reports, and PayPal a distant third with 10,000. Proportionally, the top three made up roughly 72 percent of the reports among the top ten, and Best Buy and Geek Squad scam reports were about 39 percent on their own. Though, high quantity doesn't necessarily translate to greater success for scammers, as the FTC also showed how much scammers made depending on what companies they impersonated. Best Buy and Geek Squad, Amazon, and PayPal scams made about $15 million, $19 million, and $16 million respectively, but that's nothing compared to the $60 million that Microsoft impersonators were able to fleece. [...]

The FTC also reported the vectors scammers use to contact their victims. Phone and email are still the most common means, but social media is becoming increasingly important for scamming and features the most costly scams. The feds additionally disclosed the kinds of payment methods scammers use for all sorts of frauds, including company and individual impersonation scams, investment scams, and romance scams. Cryptocurrency and bank transfers were popular for investment scammers, who are the most prolific on social media, while gift cards were most common for pretty much every other type of scam. However, not all scammers ask for digital payment, as the Federal Bureau of Investigation says that even regular old mail is something scammers are relying on to get their ill-gotten gains.

Amazon is upgrading its decade-old Alexa voice assistant with generative AI and plans to charge a monthly subscription fee to offset the cost of the technology, CNBC reported Wednesday, citing people with knowledge of Amazon's plans. From the report: The Seattle-based tech and retail giant will launch a more conversational version of Alexa later this year, potentially positioning it to better compete with new generative AI-powered chatbots from companies including Google and OpenAI, according to two sources familiar with the matter, who asked not to be named because the discussions were private. Amazon's subscription for Alexa will not be included in the $139-per-year Prime offering, and Amazon has not yet nailed down the price point, one source said.

While Amazon wowed consumers with Alexa's voice-driven tasks in 2014, its capabilities could seem old-fashioned amid recent leaps in artificial intelligence. Last week, OpenAI announced GPT-4o, with the capability for two-way conversations that can go significantly deeper than Alexa. For example, it can translate conversations into different languages in real time. Google launched a similar generative-AI-powered voice feature for Gemini.

With JPMorgan and Mastercard piloting biometric payment options, a future where consumers can pay with their face is rapidly approaching. "Our focus on biometrics as a secure way to verify identity, replacing the password with the person, is at the heart of our efforts in this area," said Dennis Gamiello, executive vice president of identity products and innovation at Mastercard. Based on the positive feedback received thus far, Gamiello says the biometric checkout technology will roll out to more new markets later this year. CNBC reports: Biometric payment options are becoming more common. Amazon introduced pay-by-palm technology in 2020, and while its cashier-less store experiment has faltered, it installed the tech in 500 of its Whole Foods stores last year. Mastercard, which is working with PopID, launched a pilot for face-based payments in Brazil back in 2022, and it was deemed a success -- 76% of pilot participants said they would recommend the technology to a friend. Late last year, Mastercard said it was teaming with NEC to bring its Biometric Checkout Program to the Asia-Pacific region.

A deal that PopID recently signed with JPMorgan is a sign of things to come in the U.S., said John Miller, PopID CEO, and what he thinks will be a "breakthrough" year for pay-by-face technology. The consumer case is tied to the growing importance of loyalty programs. Most quick-service restaurants require consumers to provide their loyalty information to earn rewards -- which means pulling out a phone, opening an app, finding the link to the loyalty QR code, and then presenting the QR code to the cashier or reader. For payment, consumers are typically choosing between pulling out their wallet, selecting a credit card, and then dipping or tapping the card or pulling out their phone, opening it with Face ID, and then presenting it to the reader. Miller says PopID simplifies this process by requiring just tapping an on-screen button, and then looking briefly at a camera for both loyalty check-in and payment.

"We believe our partnership with JPMorgan is a watershed moment for biometric payments as it represents the first time a leading merchant acquirer has agreed to push biometric payments to its merchant customers," Miller said. "JPMorgan brings the kind of credibility and assurance that both merchants and consumers need to adopt biometric payments." Juniper Research forecasts over 100% market growth for global biometric payments between 2024 and 2028, and by 2025, $3 trillion in mobile, biometric-secured payments. Sheldon Jacobson, a professor in computer science at the University of Illinois, Urbana-Champaign, said he sees biometric identification as part of a technology continuum that has evolved from payment with a credit card to smartphones. "The next natural step is to simply use facial recognition," he said.

This week the nonprofit Linux Foundation announced the launch of the High Performance Software Foundation, which "aims to build, promote, and advance a portable core software stack for high performance computing" (or HPC) by "increasing adoption, lowering barriers to contribution, and supporting development efforts."

It promises initiatives focused on "continuously built, turnkey software stacks," as well as other initiatives including architecture support and performance regression testing. Its first open source technical projects are:

- Spack: the HPC package manager.

- Kokkos: a performance-portable programming model for writing modern C++ applications in a hardware-agnostic way.

- Viskores (formerly VTK-m): a toolkit of scientific visualization algorithms for accelerator architectures.

- HPCToolkit: performance measurement and analysis tools for computers ranging from desktop systems to GPU-accelerated supercomputers.

- Apptainer: Formerly known as Singularity, Apptainer is a Linux Foundation project providing a high performance, full featured HPC and computing optimized container subsystem.

- E4S: a curated, hardened distribution of scientific software packages.

As use of HPC becomes ubiquitous in scientific computing and digital engineering, and AI use cases multiply, more and more data centers deploy GPUs and other compute accelerators. The High Performance Software Foundation will provide a neutral space for pivotal projects in the high performance computing ecosystem, enabling industry, academia, and government entities to collaborate on the scientific software.

The High Performance Software Foundation benefits from strong support across the HPC landscape, including Premier Members Amazon Web Services (AWS), Hewlett Packard Enterprise, Lawrence Livermore National Laboratory, and Sandia National Laboratories; General Members AMD, Argonne National Laboratory, Intel, Kitware, Los Alamos National Laboratory, NVIDIA, and Oak Ridge National Laboratory; and Associate Members University of Maryland, University of Oregon, and Centre for Development of Advanced Computing.
In a statement, an AMD vice president said that by joining "we are using our collective hardware and software expertise to help develop a portable, open-source software stack for high-performance computing across industry, academia, and government." And an AWS executive said the high-performance computing community "has a long history of innovation being driven by open source projects. AWS is thrilled to join the High Performance Software Foundation to build on this work. In particular, AWS has been deeply involved in contributing upstream to Spack, and we're looking forward to working with the HPSF to sustain and accelerate the growth of key HPC projects so everyone can benefit."

The new foundation will "set up a technical advisory committee to manage working groups tackling a variety of HPC topics," according to the announcement, following a governance model based on the Cloud Native Computing Foundation.

"The TIOBE Index sets out to reflect the relative popularity of computer languages," writes i-Programmer, "so it comes as something of a surprise to see two languages dating from the 1950's in this month's Top 20. Having broken into the the Top 20 in April 2021 Fortran has continued to rise and has now risen to it's highest ever position at #10... The headline for this month's report by Paul Jansen on the TIOBE index is:

Fortran in the top 10, what is going on?

Jansen's explanation points to the fact that there are more than 1,000 hits on Amazon for "Fortran Programming" while languages such as Kotlin and Rust, barely hit 300 books for the same search query. He also explains that Fortran is still evolving with the new ISO Fortran 2023 definition published less than half a year ago....

The other legacy language that is on the rise in the TIOBE index is COBOL. We noticed it re-enter the Top 20 in January 2024 and, having dropped out in the interim, it is there again this month.
More details from TechRepublic: Along with Fortran holding on to its spot in the rankings, there were a few small changes in the top 10. Go gained 0.61 percentage points year over year, rising from tenth place in May 2023 to eighth this year. C++ rose slightly in popularity year over year, from fourth place to third, while Java (-3.53%) and Visual Basic (-1.8) fell.
Here's how TIOBE ranked the 10 most popular programming languages in May:

1. Python
2. C
3. C++
4. Java
5. C#
6. JavaScript
7. Visual Basic
8. Go
9. SQL
10. Fortran

On the rival PYPL ranking of programming language popularity, Fortran does not appear anywhere in the top 29.

A note on its page explains that "Worldwide, Python is the most popular language, Rust grew the most in the last 5 years (2.1%) and Java lost the most (-4.0%)." Here's how it ranks the 10 most popular programming languages for May:

1. Python (28.98% share)
2. Java (15.97% share)
3. JavaScript (8.79%)
4. C# (6.78% share)
5. R (4.76% share)
6. PHP (4.55% share)
7. TypeScript (3.03% share)
8. Swift (2.76% share)
9. Rust (2.6% share)

Earlier this week the Washington Post reported that America's Defense department "is growing concerned that the United Launch Alliance, one of its key partners in launching national security satellites to space, will not be able to meet its needs to counter China and build its arsenal in orbit with a new rocket that ULA has been developing for years." In a letter sent Friday to the heads of Boeing's and Lockheed Martin's space divisions, Air Force Assistant Secretary Frank Calvelli used unusually blunt terms to say he was growing "concerned" with the development of the Vulcan rocket, which the Pentagon intends to use to launch critical national security payloads but which has been delayed for years. ULA, a joint venture of Boeing and Lockheed Martin, was formed nearly 20 years ago to provide the Defense Department with "assured access" to space. "I am growing concerned with ULA's ability to scale manufacturing of its Vulcan rocket and scale its launch cadence to meet our needs," he wrote in the letter, a copy of which was obtained by The Washington Post. "Currently there is military satellite capability sitting on the ground due to Vulcan delays...."

ULA originally won 60 percent of the Pentagon's national security payloads under the current contract, known as Phase 2. SpaceX won an award for the remaining 40 percent, but it has been flying its reusable Falcon 9 rocket at a much higher rate. ULA launched only three rockets last year, as it transitions to Vulcan; SpaceX launched nearly 100, mostly to put up its Starlink internet satellite constellation. Both are now competing for the next round of Pentagon contracts, a highly competitive procurement worth billions of dollars over several years. ULA is reportedly up for sale; Blue Origin is said to be one of the suitors...

In a statement to The Post, ULA said that its "factory and launch site expansions have been completed or are on track to support our customers' needs with nearly 30 launch vehicles in flow at the rocket factory in Decatur, Alabama." Last year, ULA CEO Tory Bruno said in an interview that the deal with Amazon would allow the company to increase its flight rate to 20 to 25 a year and that to meet that cadence it was hiring "several hundred" more employees. The more often Vulcan flies, he said, the more efficient the company would become. "Vulcan is much less expensive" than the Atlas V rocket that the ULA currently flies, Bruno said, adding that ULA intends to eventually reuse the engines. "As the flight rate goes up, there's economies of scale, so it gets cheaper over time. And of course, you're introducing reusability, so it's cheaper. It's just getting more and more competitive."
The article also notes that years ago ULA "decided to eventually retire its workhorse Atlas V rocket after concerns within the Pentagon and Congress that it relied on a Russian-made engine, the RD-180. In 2014, the company entered into a partnership with Jeff Bezos' Blue Origin to provide its BE-4 engines for use on Vulcan. However, the delivery of those engines was delayed for years — one of the reasons Vulcan's first flight didn't take place until earlier this year."

The article says Cavelli's letter cited the Pentagon's need to move quickly as adversaries build capabilities in space, noting "counterspace threats" and adding that "our adversaries would seek to deny us the advantage we get from space during a potential conflict."

"The United States continues to face an unprecedented strategic competitor in China, and our space environment continues to become more contested, congested and competitive."

America's Federal Trade Commission and 17 states filed an antitrust suit against Amazon in September. This week Amazon responded in court about its usage of Signal's "disappearing messages" feature.

Long-time Slashdot reader theodp shares GeekWire's report: At a company known for putting its most important ideas and strategies into comprehensive six-page memos, quick messages between executives aren't the place for meaningful business discussions. That's one of the points made by Amazon in its response Monday to the Federal Trade Commission's allegations about executives' use of the Signal encrypted communications app, known for its "disappearing messages" feature. "For these individuals, just like other short-form messaging, Signal was not a means to send 'structured, narrative text'; it was a way to get someone's attention or have quick exchanges on sensitive topics like public relations or human resources," the company says as part of its response, filed Monday in U.S. District Court in Seattle. Of course, for regulators investigating the company's business practices, these offhanded private comments between Amazon executives could be more revealing than carefully crafted memos meant for wider internal distribution. But in its filing this week, Amazon says there is no evidence that relevant messages have been lost, or that Signal was used to conceal communications that would have been responsive to the FTC's discovery requests. The company says "the equally logical explanation — made more compelling by the available evidence — is that such messages never existed."

In an April 25 motion, the FTC argued that the absence of Signal messages from Amazon discussing substantive business issues relevant to the case was a strong indication that such messages had disappeared. "Amazon executives deleted many Signal messages during Plaintiffs' pre-Complaint investigation, and Amazon did not instruct its employees to preserve Signal messages until over fifteen months after Amazon knew that Plaintiffs' investigation was underway," the FTC wrote in its motion. "It is highly likely that relevant information has been destroyed as a result of Amazon's actions and inactions...."

Amazon's filing quotes the company's founder, Jeff Bezos, saying in a deposition in the case that "[t]o discuss anything in text messaging or Signal messaging or anything like that of any substance would be akin to business malpractice. It's just too short of a messaging format...." The company's filing traces the initial use of Signal by executives back to the suspected hacking of Bezos' phone in 2018, which prompted the Amazon founder to seek ways to send messages more securely.

Starting this week millions will see AI-generated answers in Google's search results by default. But the announcement Tuesday at Google's annual developer conference suggests a future that's "not without its risks, both to users and to Google itself," argues the Washington Post: For years, Google has been shielded for liability for linking users to bad, harmful or illegal information by Section 230 of the Communications Decency Act. But legal experts say that shield probably won't apply when its AI answers search questions directly. "As we all know, generative AIs hallucinate," said James Grimmelmann, professor of digital and information law at Cornell Law School and Cornell Tech. "So when Google uses a generative AI to summarize what webpages say, and the AI gets it wrong, Google is now the source of the harmful information," rather than just the distributor of it...

Adam Thierer, senior fellow at the nonprofit free-market think tank R Street, worries that innovation could be throttled if Congress doesn't extend Section 230 to cover AI tools. "As AI is integrated into more consumer-facing products, the ambiguity about liability will haunt developers and investors," he predicted. "It is particularly problematic for small AI firms and open-source AI developers, who could be decimated as frivolous legal claims accumulate." But John Bergmayer, legal director for the digital rights nonprofit Public Knowledge, said there are real concerns that AI answers could spell doom for many of the publishers and creators that rely on search traffic to survive — and which AI, in turn, relies on for credible information. From that standpoint, he said, a liability regime that incentivizes search engines to continue sending users to third-party websites might be "a really good outcome."

Meanwhile, some lawmakers are looking to ditch Section 230 altogether. [Last] Sunday, the top Democrat and Republican on the House Energy and Commerce Committee released a draft of a bill that would sunset the statute within 18 months, giving Congress time to craft a new liability framework in its place. In a Wall Street Journal op-ed, Reps. Cathy McMorris Rodgers (R-Wash.) and Frank Pallone Jr. (D-N.J.) argued that the law, which helped pave the way for social media and the modern internet, has "outlived its usefulness."

The tech industry trade group NetChoice [which includes Google, Meta, X, and Amazon] fired back on Monday that scrapping Section 230 would "decimate small tech" and "discourage free speech online."
The digital law professor points out Google has traditionally escaped legal liability by attributing its answers to specific sources — but it's not just Google that has to worry about the issue. The article notes that Microsoft's Bing search engine also supplies AI-generated answers (from Microsoft's Copilot). "And Meta recently replaced the search bar in Facebook, Instagram and WhatsApp with its own AI chatbot."

The article also note sthat several U.S. Congressional committees are considering "a bevy" of AI bills...

Ars Technica looks at what happened after Google's answer to Amazon's cloud service "accidentally deleted a giant customer account for no reason..."

"[A]ccording to UniSuper's incident log, downtime started May 2, and a full restoration of services didn't happen until May 15." UniSuper, an Australian pension fund that manages $135 billion worth of funds and has 647,000 members, had its entire account wiped out at Google Cloud, including all its backups that were stored on the service... UniSuper's website is now full of must-read admin nightmare fuel about how this all happened. First is a wild page posted on May 8 titled "A joint statement from UniSuper CEO Peter Chun, and Google Cloud CEO, Thomas Kurian...." Google Cloud is supposed to have safeguards that don't allow account deletion, but none of them worked apparently, and the only option was a restore from a separate cloud provider (shoutout to the hero at UniSuper who chose a multi-cloud solution)... The many stakeholders in the service meant service restoration wasn't just about restoring backups but also processing all the requests and payments that still needed to happen during the two weeks of downtime.

The second must-read document in this whole saga is the outage update page, which contains 12 statements as the cloud devs worked through this catastrophe. The first update is May 2 with the ominous statement, "You may be aware of a service disruption affecting UniSuper's systems...." Seven days after the outage, on May 9, we saw the first signs of life again for UniSuper. Logins started working for "online UniSuper accounts" (I think that only means the website), but the outage page noted that "account balances shown may not reflect transactions which have not yet been processed due to the outage...." May 13 is the first mention of the mobile app beginning to work again. This update noted that balances still weren't up to date and that "We are processing transactions as quickly as we can." The last update, on May 15, states, "UniSuper can confirm that all member-facing services have been fully restored, with our retirement calculators now available again."

The joint statement and the outage updates are still not a technical post-mortem of what happened, and it's unclear if we'll get one. Google PR confirmed in multiple places it signed off on the statement, but a great breakdown from software developer Daniel Compton points out that the statement is not just vague, it's also full of terminology that doesn't align with Google Cloud products. The imprecise language makes it seem like the statement was written entirely by UniSuper.
Thanks to long-time Slashdot reader swm for sharing the news.

An anonymous reader quotes a report from The Guardian, written by Caroline Haskins: On May 7th and 8th in Washington, D.C., the city's biggest convention hall welcomed America's military-industrial complex, its top technology companies and its most outspoken justifiers of war crimes. Of course, that's not how they would describe it. It was the inaugural "AI Expo for National Competitiveness," hosted by the Special Competitive Studies Project -- better known as the "techno-economic" thinktank created by the former Google CEO and current billionaire Eric Schmidt. The conference's lead sponsor was Palantir, a software company co-founded by Peter Thiel that's best known for inspiring 2019 protests against its work with Immigration and Customs Enforcement (Ice) at the height of Trump's family separation policy. Currently, Palantir is supplying some of its AI products to the Israel Defense Forces.

The conference hall was also filled with booths representing the U.S. military and dozens of its contractors, ranging from Booz Allen Hamilton to a random company that was described to me as Uber for airplane software. At industry conferences like these, powerful people tend to be more unfiltered – they assume they're in a safe space, among friends and peers. I was curious, what would they say about the AI-powered violence in Gaza, or what they think is the future of war?

Attendees were told the conference highlight would be a series of panels in a large room toward the back of the hall. In reality, that room hosted just one of note. Featuring Schmidt and the Palantir CEO, Alex Karp, the fire-breathing panel would set the tone for the rest of the conference. More specifically, it divided attendees into two groups: those who see war as a matter of money and strategy, and those who see it as a matter of death. The vast majority of people there fell into group one. I've written about relationships between tech companies and the military before, so I shouldn't have been surprised by anything I saw or heard at this conference. But when it ended, and I departed DC for home, it felt like my life force had been completely sucked out of my body. Some of the noteworthy quotes from the panel and convention, as highlighted in Haskins' reporting, include:

"It's always great when the CIA helps you out," Schmidt joked when CIA deputy director David Cohen lent him his microphone when his didn't work.

The U.S. has to "scare our adversaries to death" in war, said Karp. On university graduates protesting Israel's war in Gaza, Karp described their views as a "pagan religion infecting our universities" and "an infection inside of our society."

"The peace activists are war activists," Karp insisted. "We are the peace activists."

A huge aspect of war in a democracy, Karp went on to argue, is leaders successfully selling that war domestically. "If we lose the intellectual debate, you will not be able to deploy any armies in the west ever," Karp said.

A man in nuclear weapons research jokingly referred to himself as "the new Oppenheimer."

Kylie Robison reports via The Verge: Hugging Face, one of the biggest names in machine learning, is committing $10 million in free shared GPUs to help developers create new AI technologies. The goal is to help small developers, academics, and startups counter the centralization of AI advancements. [...] Delangue is concerned about AI startups' ability to compete with the tech giants. Most significant advancements in artificial intelligence -- like GPT-4, the algorithms behind Google Search, and Tesla's Full Self-Driving system -- remain hidden within the confines of major tech companies. Not only are these corporations financially incentivized to keep their models proprietary, but with billions of dollars at their disposal for computational resources, they can compound those gains and race ahead of competitors, making it impossible for startups to keep up. Hugging Face aims to make state-of-the-art AI technologies accessible to everyone, not just the tech giants. [...]

Access to compute poses a significant challenge to constructing large language models, often favoring companies like OpenAI and Anthropic, which secure deals with cloud providers for substantial computing resources. Hugging Face aims to level the playing field by donating these shared GPUs to the community through a new program called ZeroGPU. The shared GPUs are accessible to multiple users or applications concurrently, eliminating the need for each user or application to have a dedicated GPU. ZeroGPU will be available via Hugging Face's Spaces, a hosting platform for publishing apps, which has over 300,000 AI demos created so far on CPU or paid GPU, according to the company.

Access to the shared GPUs is determined by usage, so if a portion of the GPU capacity is not actively utilized, that capacity becomes available for use by someone else. This makes them cost-effective, energy-efficient, and ideal for community-wide utilization. ZeroGPU uses Nvidia A100 GPU devices to power this operation -- which offer about half the computation speed of the popular and more expensive H100s. "It's very difficult to get enough GPUs from the main cloud providers, and the way to get them -- which is creating a high barrier to entry -- is to commit on very big numbers for long periods of times," Delangue said. Typically, a company would commit to a cloud provider like Amazon Web Services for one or more years to secure GPU resources. This arrangement disadvantages small companies, indie developers, and academics who build on a small scale and can't predict if their projects will gain traction. Regardless of usage, they still have to pay for the GPUs. "It's also a prediction nightmare to know how many GPUs and what kind of budget you need," Delangue said.

Lauren Forristal writes via TechCrunch: Netflix announced during its Upfronts presentation on Wednesday that it's launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast. The announcement signifies a significant shake-up in the streaming giant's advertising approach. The company originally partnered with Microsoft to develop its ad tech, letting Netflix enter the ad space quickly and catch up with rivals like Hulu, which has had its own ad server for over a decade.

With the launch of its in-house ad tech, Netflix is poised to take full control of its advertising future. This strategic move will empower the company to create targeted and personalized ad experiences that resonate with its massive user base of 270 million subscribers. [...] Netflix didn't say exactly how its in-house solution will change the way ads are delivered, but it's likely it'll move away from generic advertisements. According to the Financial Times, Netflix wants to experiment with "episodic" campaigns, which involve a series of ads that tell a story rather than delivering repetitive ads. During the presentation, Netflix also noted that it'll expand its buying capabilities this summer, which will now include The Trade Desk, Google's Display & Video 360 and Magnite as partners. Notably, competitor Disney+ also has an advertising agreement with The Trade Desk. Netflix also touted the success of its ad-supported tier, reporting that 40 million global monthly active users opt for the plan. The ad tier had around 5 million users within six months of launching.

Arizona Attorney General Kris Mayes filed two lawsuits Wednesday against the international online retail giant Amazon.com, accusing it of deceptive and unfair business practices. Courthouse News Service: The two lawsuits, filed in state court, say Amazon's Prime cancellation process and the algorithm that decides whether a product is offered through a "buy now" or "add to cart" option violate the Arizona Consumer Fraud Act and the Arizona Uniform State Antitrust Act. Mayes, a Democrat, accuses Amazon of artificially inflating prices and boxing our third-party retailers that rely on the site for business. "Amazon must be held accountable for these violations of our state laws," Mayes said in a statement. "No matter how big and powerful, all businesses must play by the same rules and follow the same laws as everyone else."

With Amazon on its heels, the nation's biggest company by revenue is hunting for ways to continue growing. From a report: For a decade, Walmart has reigned as the nation's biggest company by revenue. Its sales last year added up to $648 billion -- more than $1.2 million a minute. That status comes with benefits. It gives Walmart power in negotiations with product manufacturers and in dealing with government officials over policy issues. It's also a point of pride: Job postings often tout working at the "Fortune 1" company as a perk. Its reign is looking shaky lately [non-paywalled link]. If current sales trends persist, Amazon is likely to overtake Walmart soon. Amazon reported $575 billion in total revenue last year, up 12% from the previous year, compared with Walmart's revenue growth of 6%.

Walmart's behemoth size means that to meet its own sales target of around 4% growth each year, the company has to find an additional $26 billion in sales this year. That's no easy task. About 90% of Americans already shop at the retailer. The pandemic and rising inflation boosted Walmart's revenue by $100 billion since 2019. It faces continued uncertainty in consumer confidence and while it's spending in some areas, it's pulling back in others. Earlier this week, Walmart told workers it would cut hundreds of corporate jobs and ask most remote workers to move to offices. While Amazon's and Walmart's businesses compete head on, there are big differences. Amazon earns much of its profit from non-retail operations such as cloud computing and advertising, while grabbing retail market share with fast shipping. Walmart gets the bulk of its sales and profits from U.S. stores, while growing side businesses like advertising and digital sales.

Walmart executives are most wary of Amazon's ability to keep increasing profits through its non-retail business, while eating more of the retail landscape with ever-faster shipping and a bigger product selection, people familiar with the company said. Internally some executives are highlighting Walmart's role as a good corporate citizen and emphasizing that it's important to be the best at serving customers and workers, not just the biggest, say some of those people. Its scale can also have downsides, say some, like outsize attention on every misstep.

AWS CEO Adam Selipsky is stepping down, effective June 3, according to an email from Amazon CEO Andy Jassy. Matt Garman, SVP of AWS sales, marketing, and global services at Amazon, will replace Selipsky as CEO.

An anonymous reader shared this report from the Register: The co-author of SQL, the standardized query language for relational databases, has come out in support of the NoSQL database movement that seeks to escape the tabular confines of the RDBMS. Speaking to The Register as SQL marks its 50th birthday, Donald Chamberlin, who first proposed the language with IBM colleague Raymond Boyce in a 1974 paper [PDF], explains that NoSQL databases and their query languages could help perform the tasks relational systems were never designed for. "The world doesn't stay the same thing, especially in computer science," he says. "It's a very fast, evolving, industry. New requirements are coming along and technology has to change to meet them, I think that's what's happening. The NoSQL movement is motivated by new kinds of applications, particularly web applications, that need massive scalability and high performance. Relational databases were developed in an earlier generation when scalability and performance weren't quite as important. To get the scalability and performance that you need for modern apps, many systems are relaxing some of the constraints of the relational data model."

[...] A long-time IBMer, Chamberlin is now semi-retired, but finds time to fulfill a role as a technical advisor for NoSQL company Couchbase. In the role, he has become an advocate for a new query language designed to overcome the "impedance mismatch" between data structures in the application language and a database, he says. UC San Diego professor Yannis Papakonstantinou has proposed SQL++ to solve this problem, with a view to addressing impedance mismatch between heavily object-based JavaScript, the core language for web development and the assumed relational approach embedded in SQL. Like C++, SQL++ is designed as a compatible extension of an earlier language, SQL, but is touted as better able to handle the JSON file format inherent in JavaScript. Couchbase and AWS have adopted the language, although the cloud giant calls it PartiQL.
At the end of the interview, Chamblin adds that "I don't think SQL is going to go away. A large part of the world's business data is encoded in SQL, and data is very sticky. Once you've got your database, you're going to leave it there. Also, relational systems do a very good job of what they were designed to do...

"[I]f you're a startup company that wants to sell shoes on the web or something, you're going to need a database, and one of those SQL implementations will do the job for free. I think relational databases and the SQL language will be with us for a long time."

Citing a memo distributed to Apple Store employees, 9to5Mac reports that the new iPad Pro and iPad Air lineups will not include Apple stickers in the box -- "a key piece of memorabilia" that dates back as far as 1977's Apple II, notes Ars Technica. While the company says that this is part of its environmental goals to completely remove plastic from its packaging, it begs the question: is the era of stickers in Apple boxes coming to an end? 9to5Mac reports: The M3 MacBook Air that launched in March includes stickers in the box, but Apple Vision Pro (which launched in February) does not. Will the iPhone 16 include stickers in the box? Only time will tell. Ars' Andrew Cunningham writes about the origins of the Apple stickers: Apple has included stickers with its products at least as far back as the Apple II in 1977 when the stickers still said "Apple Computer" on them in the company's then-favored Motter Tektura typeface (I couldn't track down a vintage Apple II unboxing, but I did find some fun photos of Apple enthusiast Dan Budiac opening a sealed-in-box mid-'80s-era Apple IIc, complete with rainbow pack-in stickers). I myself became familiar with them during the height of the iPod in the early to mid-2000s when Apple was still firmly a tech underdog, and people would stick white Apple logo stickers to their cars to show off their non-conformist cred and/or Apple brand loyalty.

As Apple's products became more colorful in the 2010s, the Apple logo stickers would sometimes be color-matched to the device you had just bought, a cute bit of attention to detail that has carried over into present-day MagSafe cables and color-matched iMac keyboards and trackpads. The report notes that you can still request an Apple sticker at Apple Stores at the time of your purchase; however, Amazon, Best Buy, and other retailers don't appear to have them available.

An anonymous reader quotes a report from The Verge: The Maryland legislature passed two bills over the weekend limiting tech platforms' ability to collect and use consumers' data. Maryland Governor Wes Moore is expected to sign one of those bills, the Maryland Kids Code, on Thursday, MoCo360 reports. If signed into law, the other bill, the Maryland Online Privacy Act, will go into effect in October 2025. The legislation would limit platforms' ability to collect user data and let users opt out of having their data used for targeted advertising and other purposes. Together, the bills would significantly limit social media and other platforms' ability to track their users -- but tech companies, including Amazon, Google, and Meta, have opposed similar legislation. Lawmakers say the goal is to protect children, but tech companies say the bills are a threat to free speech.

Part of the Maryland Kids Code -- the Maryland Age-Appropriate Design Code Act -- will go into effect much sooner, on October 1st. It bans platforms from using "system design features to increase, sustain, or extend the use of the online product," including autoplaying media, rewarding users for spending more time on the platform, and spamming users with notifications. Another part of the legislation prohibits certain video game, social media, and other platforms from tracking users who are younger than 18. "It's meant to rein in some of the worst practices with sensible regulation that allows companies to do what's right and what is wonderful about the internet and tech innovation, while at the same time saying, 'You can't take advantage of our kids,'" Maryland state Delegate Jared Solomon, one of the bill's sponsors, said in a press conference Wednesday.

"We are technically the second state to pass a kids code," Solomon told The New York Times. "But we are hoping to be the first state to withstand the inevitable court challenge that we know is coming."

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad formats to its video streaming service, hoping to encourage people to interact with the ads and shop on Amazon. From a report: In January, Prime Video streams included commercials unless subscribers paid $3 extra per month. That has meant that watching stuff on Prime Video ad-free costs $12 per month or, if you're also a Prime subscriber, $18 per month. Amazon has heightened focus on streaming ads this year. Those who opted for Prime Video with commercials will soon see shoppable carousel ads, interactive pause ads, and interactive brand trivia ads, as Amazon calls them.

Amazon said that advertisers could buy these new displays to be shown "across the vast majority of content on Prime Video, wherever it's streamed." All the new ad formats allow a viewer to place advertised products in their Amazon cart. With carousel ads, subscribers will be pushed to shop "a sliding lineup of" products during ad breaks during shows and movies, Amazon said, adding: "The ad automatically pauses so that customers can browse, and automatically resumes play when ad interaction has stopped."