
Cupertino Must Stop Calling Apple Watches 'Carbon Neutral,' German Court Rules (theregister.com) 2
An anonymous reader quotes a report from The Register: A German court has told Apple to stop advertising its Watches as being carbon-neutral, ruling that this was misleading and could not fly under the country's competition law. Apple has been marketing its newest smartwatches as being carbon-neutral for nearly two years now, with an array of rationales. It claims that clean energy for manufacturing, along with greener materials and shipping, lop around three-quarters off the carbon emissions for each model of the Apple Watch. The remaining emissions are offset by the purchase of carbon credits, according to Apple.
Deutsche Umwelthilfe (well, DUH – that's the acronym), a prominent environmental group, begged to differ on that last point. It applied for an injunction in May and Tuesday's ruling (in German), which will only be published in full later this week, led it to claim victory. The ruling means Apple can't advertise the Watch as a "CO2-neutral product" in Germany. [...] The ruling revolved around the Paraguayan forestry program that Apple claimed was offsetting some of the Watch's production emissions. The project involves commercial eucalyptus plantations on leased land, where the leases for three-quarters of the land will run out in 2029 with no guarantee of renewal.
According to the court, consumers' expectations of carbon compensation schemes are shaped by the prominent 2015 Paris Agreement, which commits countries to achieving carbon neutrality by the second half of this century. It said consumers would therefore "assume" that the carbon-neutrality claims around the Apple Watch would mean neutrality was assured through 2050. That leaves a 21-year gap of uncertainty in this case. The Verified Carbon Standard program, in which Apple is participating, has a "pooled buffer account" scheme to hedge against this sort of uncertainty. However, the German court was not impressed, saying it would only allow Apple to monitor the situation after the leases run out, which is a far cry from definitely being able to keep offsetting those emissions if the plantation gets cleared.
Deutsche Umwelthilfe (well, DUH – that's the acronym), a prominent environmental group, begged to differ on that last point. It applied for an injunction in May and Tuesday's ruling (in German), which will only be published in full later this week, led it to claim victory. The ruling means Apple can't advertise the Watch as a "CO2-neutral product" in Germany. [...] The ruling revolved around the Paraguayan forestry program that Apple claimed was offsetting some of the Watch's production emissions. The project involves commercial eucalyptus plantations on leased land, where the leases for three-quarters of the land will run out in 2029 with no guarantee of renewal.
According to the court, consumers' expectations of carbon compensation schemes are shaped by the prominent 2015 Paris Agreement, which commits countries to achieving carbon neutrality by the second half of this century. It said consumers would therefore "assume" that the carbon-neutrality claims around the Apple Watch would mean neutrality was assured through 2050. That leaves a 21-year gap of uncertainty in this case. The Verified Carbon Standard program, in which Apple is participating, has a "pooled buffer account" scheme to hedge against this sort of uncertainty. However, the German court was not impressed, saying it would only allow Apple to monitor the situation after the leases run out, which is a far cry from definitely being able to keep offsetting those emissions if the plantation gets cleared.