Well, if that Coal-Fired Burner is producing Power at 1/10th the price everyone else (producing it using Nuclear, or whatever they have), I would damn well be impressed.
Of course we've been to the Moon already, shot stuff to Orbit a quadrillion times over.. but if we can do it again, affordable this time..
Take for example travel.. sure we could do London - New York in a single trip 50,100, 200 Years ago.. only difference is, 2hundred years ago, it took 2 weeks, cost a fortune, and was not very safe. 100 Years ago, it took four days, still cost a fortune, was safer, but still. Today it takes roughly eight hours, and I can actually pay for a return ticket with two weeks of my pay - if I wanted to, I could do that trip easily every two months and possibly survive every one of them.
SpaceX is currently not doing something new - they are trying to build and improve upon what has been done in the past - namely getting stuff and people from A (Earth) to B (LEO, GEO, GSO), and at the same time build the foundation for much more ambitious missions. Like it says in the Article - if the SuperDraco system works as intended, you have a pinpoint-accurate lander that can touch down and - depending refuelling and the gravity of the body - launch again on it's own, without any expendable stages. also, Falcon 9 and Falcon 9 Heavy are only stepping stones on the way to something bigger - Falcon X, XX, XX Heavy are all on the drawing boards already. And with that much lifting power - and that at more or less affordable prices - building a structure in orbit for manufacturing larger crafts which in turn can be serviced, piloted, and left/rejoined with one and the same capsule: Dragon.
As soon as you have a cheap means of getting stuff up there, you can really start looking at persistence - NASA is planning for developing "Space Tug" Systems, that can take stuff in LEO, and shuffle it to higher orbits, even GSO at little to no extra cost, since it is in all possibility a system based on VASIMR and solar power.. and if you actually have a means of getting fuel, repair crews and the crafts themselves up at a cost that actually makes making them reusable and not "one-shots" feasible, you suddenly have a complete infrastructure up there, actually gaining manufacturing capabilities after a few years of building..
Imagine if you have a Launcher like Falcon X/XX, a standardised Flottila of Crafts like Dragon..and the means to actually build ships in space instead of just one-shots that you partially drop piece by piece on your way and then throw away. Want to go to the Moon? Build a ship, fuel it, fly it, do your mission, return it, refuel it, refly it..
Of course this is all more or less science fiction right now, but it all is technically doable - the only things blocking us from actually doing them with what we have now is cost and effort, since most stuff for spaceflight is designed from the ground up for each specific mission - if you start having a reliable, high-volume and cost efficient base to bring stuff up, a lot of other stuff will follow.. and SpaceX is doing it's babysteps right now of course - hell, that Company is only a few years old and already on the edge of being the first gig that launches a 21st century man-rated Space Transportation System - hell it is a capsule, it looks retro, apollo did it, yadda yadda. But with thar Argument take your Ford Model T and your Ford Fusion 2012.. they both still look like cars no? Somewhere along the way we figured out that "four wheels and an enclosed capsule for the people inside" is a more or less optimal form for a car, so we stuck with it.
I want my Spaceplanes as much as everyone else (REL, go on with Skylon, quickly!) - but for now SpaceX is doing a darn good job at what they do.
I've seen their plans for powered ascent for 1st/2nd Level rocket stages - and I'm highly sceptical it will ever work. But oh boy, if they would make it work, that would be one of the sweetest feats I've ever seen launched from a Launchpad..