Comment Re:Reinvesting in the business (Score 1) 110
On the margin side I am going to have to disagree with you. I assume you are talking about gross margin. Sure, Amazon's gross margin has been going up. The average S&P 500 company has a gross margin of 42%, which has been increasing. I would argue that operation margin would be better than gross margin. There AMZN is at 1% where the S&P is at 14.6%. AMZN's ROI has historically been one of the lowest in the S&P. They are operating a supper thin margins.
As for the R&D - I will have to consider that. At first glance I am a little surprise that the numbers that I am seeing. Personally, I would assume (well, guess) that most of those expenses are capitalized but it does give me food for thought.