Comment Re:Why do companies use FaceBook anyway? (Score 1) 299
Eyeballs my friend. Eyeballs.
Even though companies complain about ROI (which is a valid argument) it is still an extremely effective way of connecting to consumers. This is not going away any time soon. They are at ~450 million mobile users. Mobile commerce is exploding.
It's great to push people to your blog/website from Facebook but if it's mirroring your website's content you can connect with your users (read:customers) via 1 or 2 clicks instead of 12. You choose the 1 or 2-click method, always.
Even though companies complain about ROI (which is a valid argument) it is still an extremely effective way of connecting to consumers. This is not going away any time soon. They are at ~450 million mobile users. Mobile commerce is exploding.
It's great to push people to your blog/website from Facebook but if it's mirroring your website's content you can connect with your users (read:customers) via 1 or 2 clicks instead of 12. You choose the 1 or 2-click method, always.